Tricks for Editing Your Novel

I’m currently in the throes of revising my YA novel DRAWN, and, wow, working with a 300+ page manuscript really presents some challenges.  Editing on the hard copy has a nice safe feel to it, but it quickly gets messy, and, let’s face it, eventually you have to go to the computer copy anyway.  But make those changes on your computer copy and they feel done.  What if you change your mind? What if you mess everything up? Gah.

Of course this is where the computer serves us all so well. I truly feel for those poor old sods back in the day who had to write in long-hand by candlelight.  Get too close to a flame, and there goes a year or two worth of writing.  So we have some definite advantages.

With this set of revisions, I’ve been targeting specific characters in my novel, and specific threads of plotline that need tightening.  So the first thing I did was to use “save as” and rename the manuscript as something like: “DRAWN – new mother scenes.”  Then by opening the newly saved file and working in that instead of in the original file, I knew that if I royally screw up everything, it was still there saved for me safe and sound.

Next I tracked my changes in the manuscript.  If you’ve never done this, you’re in for a treat.  Just click on “Tools” then “Track Changes,” and select “Highlight Changes” and check off “Track Changes While Editing.”  Now every single change you make here will show up.  I LOVE this option while editing.  It helps me see where I’ve altered things, and I can go back to these sections and easily change my mind, or even revert back to what I had there by highlighting the change, and going through TOOLS and using “Accept or Reject Changes.”  With a huge manuscript, it’s so important to see the changes in process, and to be consistent. Using the “Edit” and “Find” tabs, I can quickly find a key phrase I’m looking for, or a character’s name, and edit from there.

If your changes are major, your manuscript’s tracked edits may end up being more confusing than helpful.  What Im doing with DRAWN, since my revisions revolve around a few very different issues, is I tackle one type of revision at a time. Here’s how it has been going…First I create a copy of the manuscript labeled for that issue. Next I track the edits for that issue in that copy. When I’m satisfied with those edits, I then go into the original manuscript and make the changes in that…if there are a lot of edits, I’ll print out a copy of the edited version and use the highlighted changes there to guide me. I save the revised original version, and back it up, including emailing a copy of it to myself.  And that’s one issue tackled…on to the next.

I know, it’s a bit clunky. And I could just say “accept all changes” on my revised copy, but I’m still not sure if I’m keeping them all yet (that’s why I track the changes in my original manuscript too…until all my revisions are done, then I’ll keep ‘em). If anyone has a better idea, I’d love to hear it.  Personally, I feel there is a clarity to dealing with one plot thread or character change at a time. You’re sure to follow through the whole manuscript and thoroughly complete the change everywhere it’s needed.  And it’s truly helpful to then check that revision off the mental to-do list.

Sometimes there is a particular scene that tortures me. I like so much of what I have, yet I know it isn’t working just yet.  You’ve probably heard the phrase “kill your darlings.”  When we fall in love with our writing, we are in very dangerous territory. Writers must be ruthless with their words, cutting, slashing, sacrificing all for the sake of the story.  When I come across the fateful torturous scene, even a copy of it within the context of the story paralyzes me. How can I possibly change it? It seems to BELONG. Here’s what I’ve discovered: if I just copy that scene and put it into another file, I’m much more willing to butcher it to save the story. Remember, the original is safely saved, so no real risk, right?

So yesterday I did that with a scene, and it helped a little. But I was still getting tangled up in what was there.  The only solution was a blank page. The old-fashioned rewrite it from scratch. And when the computer screen bedeviled me, I turned to a sheet of paper, and a pen.  All that was missing was the candlestick.

All technology aside, story is about ideas, and words, and creativity.

One final thought…when I finish my first draft of a novel, I set it aside for a while, and then I use Donald Maass’ WRITING THE BREAKOUT NOVEL WORKBOOK to help me edit the draft. The exercises in there ask the big questions about plot lines, tension, character development, etc. Great stuff.  Check it out.

Resolution: Put Writing First

Happy 2010 all!  Confession: New Year’s is my least favorite holiday.  If it were up to me, I’d just go to bed at 10 and wake up the next morning around 10 and have a nice brunch. I know, exciting, right? Fact is that as a fiction author I’m all too often plotting in my head the what ifs. What if we, or someone we know is driving home from a party, and some drunken jerk is on the road. Shiver…

But there is something I do love about New Year’s: the fresh start.  Here’s where the fiction writer in me can plot eagerly. What will come in the next year? What do I want to change? What do I look forward to?  Naturally, I’m really into the whole resolution thing.  And I love to hear what other people’s resolutions are, too.  But every single person I’ve hung out with in the past few days has had no resolution. Or, worse, a resolution to never make resolutions.  Bummer.  And just this morning on the news they said just having a resolution makes you 10 times more likely to accomplish your goal. So feel smug resolution holders! (They also said that telling people your resolution and putting it in writing, keeps you more on target and keeps that goal from just fading away. If you want to add your resolution in a comment after this post, go for it, dude.)

I, of course, DO have a resolution: Put Writing First.

I’m a full-time writer, and I do spend plenty of time on my computer, but just how much of that time is devoted to fiction? Hm, definitely not as much as I’d like.  Like most authors these days I spend a huge amount of my time doing promotion. Setting up signings, getting in touch with press, doing interviews, organizing and running workshops. It’s fun and rewarding, but time consuming. (If you’d like to see what promotion you can do for your own writing, visit my post on it by clicking here.) Yet promotion is something we authors just can’t walk away from, not if we want our books to get into the hands of our readers. Gone are the days when writers wore tweed and cat glasses and squirreled themselves away into a room for months on end, only emerging briefly, blinking from the shock of daylight, to deliver a manuscript. Gone are the days when promotion was up to the publisher.  We writers today must be experts in every phase of a book’s life.  Writing is less and less a part of an author’s everyday ritual. Phooey.

A typical day for me involves checking my emails on various accounts and following up on what’s there. Next I stop by facebook, twitter, wordpress, verlakay’s blueboards. Sometimes I’m updating folks on appearances I’m doing, sometimes I’m promoting a fellow author’s accomplishments, and sometimes I’m just giving folks a glimpse of my life. Then I read the free newsletters sent to me: Publisher’s Lunch, and Shelf Awareness. This keeps me current with what’s going on in the industry. And that’s just for starters.

If I have a busy appearance schedule, I’m doing back and forth correspondence with organizers, I’m writing features and press releases about the events, I’m sending out this press. This can eat up DAYS. And if I’m actually making an appearance, there is time spent preparing for it, printing up promo material to bring, plus the time spent getting there, and being there. More days gone. And still no writing.

In addition to all this, there’s junk that I do. I confess that before I get down to really writing something, I get nervous. Especially if it’s a dicey bit of a novel. A complicated scene or a section that I’m unsure of. Then I hit the games on my computer. Huge confession: I’ve played so much spider solitaire that I’ve developed carpal tunnel syndrome. Luckily I’m not one to waste time watching t.v. (and luckily daytime t.v. sucks), and I actually have a fairly serious work ethic, but still…

Then there’s the other stuff I’m involved in. I’m in two different writing groups. One involves lengthy and rewarding critiques, the other involves lots of promotion. Since I am technically the stay-at-home-mom in this family, I’m the one who cleans the house and buys the food and cooks the meals. (My wild fantasy is that someday I will be able to afford a maid. Ooooo!) I’m also the one who ferries the kids to lessons, sports, etc. etc.  Plus I’m a scout leader.  As a writer, I’m an organizer.  I love to envision stuff and pull it all together. I like to think big. My scout troop is going to London this year, and guess who is planning the bulk of it…

So life is full. Life is good. But in 2010 I resolved to PUT WRITING FIRST!  One thing I know about myself is that once I start working on my fiction, I’m instantly on a roll. Four hours, six hours, ten hours. I can sit there forever and time flies. Because of things like meals and kids and sleep, I really can’t write like I want to. If it were up to me and only me, I’d write all day all night, and someone would slip great food under my door until a novel is complete. I don’t live and write in a bubble, but what if, instead of checking all those on-line sites, answering all those emails, and doing all that promotion, I simply start my fiction first? What if I didn’t play spider solitaire? Or follow up on what’s happening in the industry everyday? Or didn’t book so many appearances until I’ve finished a manuscript? Wouldn’t I have so many more manuscripts to put out there in the world? Wouldn’t I be happier?

So here’s the goal…first thing in the morning I go to the computer, forget about going on line (this is going to be a tough one), forget about playing spider solitaire-solitaire-minesweeper-hearts (this is going to be even tougher), and I will spend the next few hours writing. Just writing. Not press releases, not feature stories, not emails, just fiction. And then I can do everything else. AFTER.

Okay, I’ve officially put my resolution in writing. I’m ten times more likely to accomplish it now. I feel mighty. I feel like playing a quick game of spider solitaire. But no. I’m redoing my writing life. I can do this. I can!

To my fellow writers, be bold, be organized. Remember we do have some control over what we actually create, and we CAN make better use of our time.  2010. A new year. A fresh beginning.

May all of your writing dreams  come true.

Book Review: “Hush, Hush” by Becca Fitzpatrick

Okay, who among us hasn’t been simultaneously attracted to/repulsed by a bad boy? Something about danger, wildness, and stepping away from the known is at once exciting, yet scary…which makes it even more exciting.  Hush, Hush by  Becca Fitzpatrick (Simon & Schuster Books for Young Readers) is indeed about the proverbial bad boy.  So what do you do when that gorgeous, edgy guy you are falling for, turns out to be a fallen angel? Hm. Not exactly meet the parents material.  But excellent material for a YA novel, and this one kept me up most of the night as I eagerly flipped the pages to find out what would happen next to Nora and that dark-eyed mysterious guy, Patch.

What originally attracted me to this novel was the stunning cover, designed by Lucy Ruth Cummins, and featuring a photo by James Porto.  It conveys the dark mood, and an appealing vulnerability. Bravo!  The other thing that pulled me in was the theme of the supernatural lover. I’m trying to keep up with these novels because my own recently completed young adult novel, titled Drawn, is about a teen artist who starts channeling one very attractive and mysterious ghost through her drawings.  Is he the love of her life, or is she losing her mind? Drawn is under consideration at publishers right now.

Some folks might at first glance think Hush, Hush as just another twist on the Twilight theme. But I assure you that Hush, Hush stands on its own, and is a fresh and original read. Now that’s not to say there aren’t some similarities. Even though there are no vampires or werewolves, there are plenty of supernatural creatures infiltrated into a normal high school. The location is a gloomy isolated town (in Maine, the opposite side of the map from Washington state, but similar in some ways). Nora lives in a one parent home, and that parent is mostly clueless or away, which is also similar to Twilight.

But you know what? These qualities weren’t invented by Stephanie Meyer’s either.  Go back to the Gothic novel, and you will find all the tales set in isolated locations and/or gloomy settings. Storms, clouds, dense woods. Par for the course, reflecting the story’s mood.  And what about the lone, clueless parent?  This is a story motif that goes way back to oral tradition. How about the father in Cinderella? And all those evil stepmothers? Weren’t they a dysfunctional bunch? They enabled, and often forced the heroes and heroines in folk tales and fairy tales to strike out on their own and face hardships and adventures. To quest.  This symbolized youth leaving their families, turning their backs on childhood, and facing adulthood.

Well, what about this whole fad surrounding supernatural loves? Not exactly a fad.  Of course there was Dracula, but long before that there were countless folktales told for centuries that involved a supernatural lover or husband.  The lover was often dangerous, mysterious, at times he took the form of an animal or a monster. Sometimes he was cursed, as in Beauty and the Beast or The Frog Prince, and sometimes the lover was a descended demigod. Take the story of Cupid and Psyche from mythology. In one version of this tale, Psyche had a beautiful young man come to her bed every night. He would be hers forever, as long as she never lit the light and looked at him.  Of course she is curious and finally must know more about him. When she lights the candle, she sees Cupid’s wings, and he is forced to leave her.  Varieties of this tale have been told for centuries throughout Europe, in the Near East and India. Even the Zuni of New Mexico told a variety of this story.

Cupid (like Patch and like Edward Cullen) is secretive, mysterious, his sexuality is dangerous, and the heroine is literally “kept in the dark” until she simply must know the truth.  So the new crop of supernatural lover stories are not really a “trend” but a revived archetype – something rooted deep in our lore that speaks to young women as they leave the comfort of their homes and their childhood and dare to explore the dangers of love and independence.

Archetypes aside, there are some further similarities to Twilight. Patch’s unusual dark eyes. His secretive life. Nora and Patch meet as Biology class partners.  I personally would have picked another class for them to meet in, but Biology, specifically the human sexuality unit they are doing, definitely works.  There is a huge showdown in the gym that echoes Meyer’s climactic scene in the ballet studio, and the heroine is lured there because a loved one (this time a friend) is in danger.

But similarities aside, I thoroughly enjoyed this novel. There was plenty of tension and chemistry (as well as biology) between Nora and Patch. Lots of mind games and mysterious happenings heightened the drama and danger. And Nora is a much more appealing heroine than Bella, which makes the reader worry about her more and root harder for her to survive and thrive.  Can a girl with a mysterious birthmark and a pesky iron deficiency fight the evil of the ages? Can a fallen angel, shrouded in darkness and sin rise from his long and horrible past, and truly love? Can you resist staying up all night to find out how it all turns out?

Grab this book and start reading. It’s endlessly entertaining…and you can always catch up on your sleep later.

A Tale of Two Bookstores: Farley’s and Canterbury Tales Forever

Farley’s Bookshop in New Hope, PA, and Canterbury Tales Forever in Peddler’s Village, Lahaska, PA are two cozy and amazing indie bookstores worth all of our attention and support.

For the past 7 months, my buds and I at the Philly Liars Club have been on our “Truth Tour,” throwing parties for independent bookstores, and spreading the word about why it’s important to shop at indie stores first. Our Truth Tour parties have been fun and festive, featuring most of our 13 Liars Club authors.  But what about cozy bookstores who can’t fit all of us at once? This calls for a Two-Timing Liars party, of course!

So, on Saturday, December 12^th, a bunch of two-timing liars takes over Farley’s Bookshop and Canterbury Tales Forever. We’ll be simultaneously throwing a festive book signing party at the two bookstores in one day.  From 11 a.m. straight through to 7 p.m. on that day, visitors will find two of these low-down liars at both indies signing their novels, giving away holiday goodies, and spreading excitement about shopping in our local independent bookstores.

Liars shuttling between the two stores that day include: New York Times bestseller L.A. Banks (Thirteenth, St. Martin’s), Bram Stoker award winner Jonathan Maberry (Patient Zero, St. Martin’s), fantasy author Gregory Frost (Shadowbridge, and Lord Tophet, Del Rey/Random House), young adult author Marie Lamba…me…(What I Meant…, Random House), contemporary novelist Kelly Simmons (Standing Still, Washington Square Press/Simon and Schuster), debut crime novelist Dennis Tafoya (Dope Thief, St. Martin’s), historical author Keith Strunk (Prallsville Mills and Stockton, Arcadia Publishing Images of America Series), mystery author Merry Jones (The Borrowed and Blue Murders, Minotaur Books), and social media marketing consultant, writer and lecturer Don Lafferty.

Books by all of the authors will be on sale at both locations throughout the day, and for every three Philly Liars Club books purchased, customers will get a free Philly Liars Club book bag.

The Philly Liars Club authors have deep ties to the local area.  Besides living nearby, many of their books also take place in the vicinity.  My novel, What I Meant… takes place in Doylestown, as does Tafoya’s amazing debut Dope Thief. Strunk’s Prallsville Mills and Stockton taps into the history of the river town, and Jones’ The Borrowed and Blue Murders, as well as the other mysteries in her series, all take place in Philadelphia.

With so many authors shuttling between the two bookstores, breathlessly spreading holiday cheer and passing out goodies, the Two-Timing Liar’s event will definitely be zany and fun. But there is also a serious side to this event. “As authors with local connections, we want to make sure that people in the area connect with their local independent booksellers,” says author Keith Strunk. “The big chain bookstores and online retailers have been squeezing out all the wonderful indie bookstores across the country, forcing many out of business completely.  This year, we want to remind everyone to come to your indie first when you do your holiday shopping. You’ll be amazed at what you find there.”

“Booklovers take note,” says author Dennis Tafoya. “Folks who haven’t been to Canterbury Tales Forever in a while will be stunned by what they find.” The store, under new management since last February, now stocks three times as many books as they had before. “The shelves are loaded with local history, local ghost stories, and local travel books, along with a huge selection of great fiction and non-fiction in all categories,” Tafoya says. “Plus there are tons of new releases, many at discounts ranging from 20-40%. Truly this has become an amazing place for browsing and shopping.”

Canterbury Tales Forever is a big supporter of local authors. They are open to any author coming and doing a signing here, no matter who publishes them. Just try to get that sort of support at your big chain bookstore! This is truly the kind of bookstore that we all want to thrive.

Farley’s Bookshop in New Hope has been an important part of the surrounding community since it opened in the 1960s. The store is owned by book-lovers James and Nancy Farley, and folks who helped the store start up include Fred Rogers (Mr. Rogers of PBS fame) and James Michener.  Today, Farley’s exudes the feel of an old-time bookshop.  “This store has everything,” says author Kelly Simmons. She points out that Farley’s has the title selections that those big box stores do, and that their children’s section is unrivaled.  “But Farley’s also has a charm that those big stores definitely do not.  Plus its staff is so approachable and knowledgeable about books. And then there’s the store cat, Butter. You have to love a bookstore with its own cat.”

Farley’s services also rival those found in those big chains.  Folks can order any book, including those that are out-of-print or from a small press, by phone or on-line, and these orders can be shipped, or picked up in the store. The bookshop provides gift certificates for undecided holiday shoppers, and there is even a frequent buyer club, rewarding participants with a $30 coupon for every $300 spent.

“This store is a gem,” says author Jonathan Maberry, who urges people to think of independent bookstores first before going to that online retailer or chain store. “By shopping at independents for your holiday purchases, you’ll help ensure that unique stores like Farley’s Bookshop and Canterbury Tales Forever will be here for us for years to come. We need them. We hope everyone feels the same and joins us at our Two-Timing Liars celebration. It’s going to be a great time – honest!”

For more information, or to reserve a copy of an author’s book before the event, call Farley’s at 215-862-2452, or Canterbury Tales Forever at 215-794-8719.

Book Review: The Dust of 100 Dogs, by A.S. King

Pirates — scurvy foul creatures with a greed for gold and a thirst for blood.  An innocent girl born into war-torn Ireland, who views the world with caution, who finally finds love, and who then has everything violently ripped away.  A teen in Pennsylvania, biding her time, and hiding her secret.  And a curse.  Oh, and some dog care tips.  If this all sounds like an unusual combination, you are dead on, and this is what makes the young adult novel The Dust of 100 Dogs (Flux) by A.S. King a fresh and original hit.

King’s main character Saffron, is a brilliant teen born into a needy family that see’s Saffron’s brilliance as the ticket to a bright future.  But what they don’t know is that Saffron is actually the soul of Emer, an Irish girl who had turned to pirating many centuries ago, and who was cursed to embody the souls of 100 dogs before she finally found herself human again.  Along with teen angst, Saffron must tamp down the savage instincts of her pirating past, and wait just a bit longer until she is 18 and has the money and the freedom to pursue the treasure buried on a Caribbean isle long ago.

The author does an amazing job of grabbing the reader by the throat, and pulling you through this epic adventure.  As we travel with Emer’s soul through her past lives, there is heartbreak and triumph, blood and gore, history and humor.  Because of some disturbing scenes, I would restrict this read to older teens and adults.  It’s a fantastic novel, but there is a rape and one seriously disturbed villain, so be advised.

That said, I now say grab this book and read it.  Share it with others. Channel your inner pirate. Yo-ho!

Doylestown is Real!

Folks hanging out near Coffee & Cream in Doylestown

Every once in a while someone emails me wondering if there really is a place like Doylestown.  See, Doylestown is the setting of my young adult novel WHAT I MEANT… And when you read about this town, you realize how unusual it is outside of a city to have a cute village-like place filled with cool shops and restaurants and museums, oh, and two castles!

But, I assure you, Doylestown is all that.  So, since I have a few book signings coming up around town in the next few weeks, I thought that this would be an ideal time to post some images to go with some scenes from my novel.

BTW, you can catch me at the Doylestown Bookshop in Doylestown, PA on Sunday, Dec. 6 from noon-3 p.m….at Canterbury Tales Forever in Peddler’s Village, Lahaska, PA on Saturday, Dec. 12 from 11 a.m.-1 p.m….and at Farley’s in New Hope, PA also on Saturday, Dec. 12 from 3-5 p.m.  So if you are looking for a signed book for a holiday gift, and if you have a reader who would love to read a novel set in a town they know, well… I’m just saying!

Anyways, here are some images from town, along with some quotes from WHAT I MEANT… (text copyright 2007 Marie Lamba)

Enjoy!

Sang Jumnal, the 15-year old heroine of the novel, kind of has a thing for Orlando Bloom:

Fonthill Castle, Doylestown, PA

I zoom past Fonthill.  That’s a castle built in Doylestown in 1912 by this rich guy, Henry Mercer. It’s a museum now, but seeing it all set back on its massive lawn, with morning dew sparkling in the grass and a bit of fog lingering in the hollows beside it, I can imagine someone still lives there. And not some rich crusty geezer either. I can imagine Orlando inside, throwing open the top windows and gazing across the grass and seeing, well, me.

In this scene, Sang and her best friend Gina do their weekly walk/ride at the Doylestown Cemetery, only at this point in the story, they aren’t too friendly anymore:

Doylestown Cemetery

“I bike up to the Elmer mausoleum. No sign of Gina. I rub my icy hands together and wait. The wind shakes the branches of the old maples around the graveyard. Brown brittle leaves scuttle around the grass till they are pressed against the tombstones. A golden banner spelling out MOTHER, loosened from its memorial wreath, tumbles past me.  I’m about to give up on this entire bike/run thing when over the hill I catch sight of a pink hat bouncing along.
I try not to smile and it’s a good thing, because she marches right past me.  She tucks a strand of her sandy-blond hair back into her hat and starts her stretch beside the mausoleum. So I’m a ghost after all.

Planet Smoothie in Doylestown

Sang also has a thing for a guy in her school – Jason.  Things quickly get complicated, especially since she’s not technically allowed to date. Plus, Sang recently saw Jason hanging out with “seedy Sarah.” In the following scenes, a simple walk home from school becomes anything but:

By the time we reach Planet Smoothie, it’s jammed with students. Megan, holding a giant smoothie in her hand, spots us through the window and waves for us to come in. Frankly, I’m tempted.

Sang then remembers that she has a dreaded doctor’s appointment for something she doesn’t even have…and starts rushing home:

Nat's Pizza, Doylestown

I’m by Nat’s Pizzeria just as the door bursts open and out leaps none other than Jason, a slice in his hand. He races down the street, and I half expect a cop to be chasing him.
Great. I have to hurry home in the same direction. He’ll probably think I’m following him. He probably saw me by Nat’s and thought, Gah! It’s that crazy stalker chick, just like in Swimfan.

Jason disappears, and Sang figures the coast is clear and she can get home without running into him for real, but…:

County Theater, Doylestown

“Can I interest you in a matinee?”
I pause. The metallic voice came from the County Theater. I turn, and there’s Jason inside the tiny glass ticket booth, wiping pizza sauce from his chin with a paper napkin.
I’m totally caught by surprise, and it takes a moment for me to respond. “No thanks,” I finally say. I turn away, ready to move on.
“There’s a great art film opening. Very funny, very different.”
His metallic voice coming through the tiny speaker, the way he’s stuffed in the little glass booth like an arcade gypsy…I imagine depositing a quarter, and his mechanical mouth telling me my fortune. I step closer. “I didn’t know you worked here.”

As you can imagine, nothing goes very smoothly for Sang, and she encounters lots of trials and tribulations throughout the novel. Hey, she’s got an evil aunt living with her, who is stealing food and money, and setting up poor Sang to take the blame! She and Jason have their share of problems, too. Yeah, like I said, things aren’t too easy for her.  But every once in a while, something does go right. Like in this scene on what we townies call the “D” bench:

There he is on the cement bench at the corner, sipping his coffee.
I stop, then I hurry to the bench before I have a chance to think or plan or anything. I sit beside him and he looks at me, all confused. I set down my bag by my feet. We look at each other and both take a sip of our drinks. My throat feels scorched. It takes me a moment to talk, but when I do, all I can think to say is, “It’s cold out. You should have stayed in the shop.”
“Didn’t think you’d want to be seen with me.” He tightens his mouth and stares at a passing car.
We both take another sip.
I sigh. “Don’t you wish sometimes you could start all over? Take everything back?”
This brings a half smile to his face that makes my heart flutter. It’s just like in those romance paperbacks Mrs. Baldarasi is always reading.
I don’t know what comes over me. I don’t know why I do what I do next, or what I expect to happen ten minutes or even ten seconds from now.  All I know is that I set down my cappuccino, lean toward Jason, and kiss him. My first real kiss ever. It’s long and lingering, and all warm and steamy and coffee-flavored.

So, Doylestown is real. As real as a first kiss… Come tour Fonthill, take in a movie at the vintage County Theater, grab some excellent hot-wings at Nat’s and a smoothie at Planet Smoothie.  Also, check out the other great places in WHAT I MEANT… including the Doylestown Bookshop, Coffee & Cream and Poor Richards. And you’ll fall in love with this town!

Wellington Square Bookshop: a touch of class, a dash of whimsy

Philly Liars Club authors!

Once again, the Philly Liars Club is throwing a Truth Tour party to raise awareness of independent bookstores, and this one is just in time for the holidays!  This bash, “Liars Tell the Truth about Wellington Square Bookshop,” is at the bookstore, located in the Eagleville development at 543 Wellington Square, in Exton on Saturday, December 5^th from noon-2 p.m. The festivities are free and open to the public, and include goodies, our famed Truth or Lie trivia game, and prizes including autographed book bags and signed books.  Plus candy canes…

Here are the Liars who will be there: Bram Stoker award winner Jonathan Maberry (Patient Zero, St. Martin’s), fantasy author Gregory Frost (Shadowbridge, and Lord Tophet, Del Rey/Random House), young adult author Marie Lamba…me… (What I Meant…, Random House), contemporary novelist Kelly Simmons (Standing Still, Washington Square Press/Simon and Schuster), debut crime novelist Dennis Tafoya (Dope Thief, St. Martin’s), historical author Keith Strunk (Prallsville Mills and Stockton, Arcadia Publishing Images of America Series), mystery author Merry Jones (The Borrowed and Blue Murders, Minotaur Books), mystery author Jon McGoran who writes as D.H. Dublin (Freezer Burn, Berkley Books), and social media marketing consultant, writer and lecturer Don Lafferty.

And, once again, our mission is clear: Support indendent bookstores!  We hate seeing online retailers and big chain bookstores squeeze out indies all over the country.  Can you imagine your town without any bookstore at all? Well, it’s happening everywhere.  So this holiday season, we are asking everyone to do gift shopping at your wonderful local indie!   They are special and unique.

Cozy seating at Wellington Square Bookshop

As soon as you step into Wellington Square Bookshop, you know it’s unique.  Maybe it’s the fountain, or the tin ceilings, or the pillars that look like they’ve been taken from an ancient Indian palace. The store, which was originally located a few doors down in an 800 sq ft space, just relocated to its current location this past August. It now occupies a 3700 sq ft space, and includes an elegant gourmet coffee shop with goodies from Delightful Desserts of West Chester.

And of course there are the books: new titles, used titles, first editions and rare books. “We are definitely NOT a Barnes and Noble,” says Jolie Miao, who works at the store. The shop refuses to carry Oprah’s book club picks or Twilight, but here you will find many a treasured titled you won’t easily find elsewhere. They also offer free book appraisal services to anyone who asks. In addition, the store carries gift items including candles, book lights, notebooks and packaged coffees. And for the undecided holiday shopper, there are gift cards.

Great coffees and snacks...I taste-tested 'em to be sure

The differences from the chain bookstores run deeper than the store’s beautiful architecture and eclectic selection of books. “We are chill people and we like to have fun,” says Miao.  “We all read voraciously in our free time, and love to discuss books over a cup of coffee with a customer! As an independent bookstore, we really can get to know our customers.” This all translates into great service. They can personally recommend books to people, and have been known to call customers when that new book from a favorite author finally arrives or gets announced in a press release. “We love to meet bookies who share our passion,” Miao says.  “We’re truly in it for the books first.”

The community is starting to notice, and is taking part in events at the store including author signings, a weekly story time, and two book clubs.  The bookstore also welcomes outside book clubs to hold their meetings in the shop. And to sweeten the deal, Wellington Square Bookshop will even give these clubs free coffee and pastries, along with 20% off their club’s book purchases.

“This store is a gem,” says author Dennis Tafoya, who urges people to think of independent bookstores first before going to that online retailer or chain store. “By shopping at independents for your holiday purchases, you’ll help ensure that unique stores like Wellington Square Bookshop will be here for us for years to come.”

Remember, we all can make a huge difference here.  Browse at all of those little shops.  Visit their online sites and order that way.  Buy indie bookstore gift cards.  Make a difference!

Book Review: Writing Magic by Gail Carson Levine

Right after her wonderful novel Ella Enchanted came out, my daughters and I were lucky enough to meet the author, Gail Carson Levine, at the New York is Book Country Festival.  My girls got their book signed, posed for a picture with the author, and truly felt as if they had met a star.  I felt that way too, because Carson Levine is obviously a very kind, as well as talented person.

Now, a few years later, I’m the author of my own YA novel, and I was asked by the fab independent bookstore Aaron’s Books in Lititz to teach a writing workshop to teens during the bookstore’s exciting Kid Lit Festival, which they just held last weekend.  Of course I went to the library to do a little preliminary research. Imagine my delight when I found on the shelves Carson Levine’s Writing Magic: Creating Stories that Fly (Collins, 2006). This is a wonderful book for kids who are interested in learning how to write fiction.  Carson Levine’s warm and witty voice comes through on every page, gently guiding young writers to explore different aspects of writing, and ending each chapter with the positive message: “Save what you wrote” because everything that you do write has value.

Short chapters cover things like voice, getting started, getting unstuck, creating tension, humor.  And each chapter has a bunch of enjoyable exercises that will send young writers off creating over and over again.  The use of examples from her own literary struggles, and a good sprinkling of magical elements inspired by her own fiction, lighten the tone and make the reader feel as if she is sitting at the workshop table with the author, having some inspiring fun.

I think that this would make the perfect gift for the young writers in your life, whether they are in elementary school or high school.  And for us slightly older kids, well, the energy in these pages feels infectious, reconnecting you with the joy and wonder of creating.  Definitely check this one out. Magic!

 

Marketing Outside of the Box

I recently gave a presentation to the Bucks County Romance Writers group about “Marketing Outside of the Box: Bringing your Book to Life and Keeping it Alive,” and it stirred up some common misconceptions about just what an author can and can’t do to promote her book.  Mainly, there is a pervasive belief that promotion is entirely up to the publisher, and the actions of the author can make no difference one way or the other in the success of a novel.

Okay, I think that used to be true to some extent. But these days a few things have changed.  First of all, all publishers are doing less and less for their authors. They tend to put their marketing muscle and dollars behind that huge book at their house that got the big advance…mainly because they don’t want to lose their shirts on it.  And for the rest of the books? Well….  You get in their catalog. Advanced Reader Copies get sent out for reviews. Um, and? Well, good luck to you!

I equate it to throwing spaghetti onto the wall and seeing which bits stick.  If a book gets a starred review and happens to win a major award, then cool.  Otherwise, push it aside for the next batch a mere 3 months later.  But if a book is beautiful enough for a company to accept it and to spend a year editing and producing it, isn’t it worth putting a bit more effort into? And if an author has poured her heart and soul into that work, isn’t it worth the author’s time to do whatever she can to be sure that the book doesn’t go quietly into the night?

Publishers are now banking on just that.  Why waste their precious resources on things like booking signings and sending out press, when the author could do that herself? Clever, right?  Now this isn’t exactly a spoken policy, and authors don’t all do this, but I think if you have a book out, or coming out, you need the whole eyes wide open approach, and you need to get busy.

You will have to work with your publisher to let them know what you’re doing.  At the outset, you should have a frank talk with your publicist at your publishing house about what you would like to handle, and how to do it without stepping on toes, or repeating what they do. You might find at first some resistance to having you handle some things, but since they aren’t handling them, what the heck? I think they are afraid that some authors may represent themselves badly, but once you show that you are professional and courteous, and once they have moved on to the next season’s lists, you’ll probably see that they are glad of what you are doing, and will be happy to get occasional “keep you in the loop” emails about what’s going on.

There’s a notion out there that you should take a good part or at least some of your advance and hire a publicist with it to get the word out. Nice. But what if you actually need the money for like, say, living? And what can you really get with that money that you can’t provide yourself?

photo by Pat Achilles

I decided I could promote WHAT I MEANT… on my own, and I have done this quite successfully at almost zero cost. Yeah, it takes tons of time, but I’d already spent tons of time writing the thing, right? And I have two things that a publicist does not: 1. Absolute passion for my book.  Remember, no one (not even your mother) will love your book the way that you do, and be driven to promote it the way you will; and 2. I have unlimited access to the author!  I can quote her in releases and features, book her at appearances, and connect her with readers in a positive way.

Just a few years ago, having passion and author access wasn’t enough.  You needed contacts. You needed a huge budget to print up ad materials, posters, bookmarks. You needed to go out on tour. You needed to cozy up to book reviewers.  Today, contacts in the media are readily found online. Okay, I’m not talking Oprah, I’m talking newspaper folk, radio folk, bloggers, book reviewers, etc.  Easy to find. Easy to send a personal note to, or a feature story to about an upcoming signing (with images of yourself and your book cover attached, of course).

And these days, it’s also easy to book signings yourself.  I’ve done SO many signings over the past few years, and I’ve booked every single one myself. Forget the cold call. Personally go to every bookstore within driving range, and introduce yourself, drop off info on your book (which you have printed up beautifully on your computer), and chat with the manager, asking if they would like to do a signing with you.   I’m sure if you were willing to travel, you could email stores in different areas and book a string of signings that way, and ta-da! You’re on tour.  This will cost you in terms of travel expenses, of course.  Remember that independent bookstores will be your most ardent supporters, so be sure to build your relationships with them (and shop at indies, and include a link to indiebound.org on your website so folks can buy your book through them!).

I tell booksellers that I will send out press to area media about the event, and wow, are they happy to hear that.  A few weeks before any signing, I create a nice feature story about the event and my novel, and send it out with pix. I ALWAYS get coverage. So if you don’t know how to format and write a press release, a public service announcement and a feature story, learn. Now.  The library has books that will show you how.

With color printers, you can make your own publicity info.  Printing bookmarks through a company is pretty cheap to do, but I haven’t done this.  Personally, I’ve never bought a book because I’ve gotten a bookmark…  I’ve created great signs on my computer and brought the file to Staples, and had them create large posters, mounted on foam core, that I display on an easel at my events.  This is all nickle and dime stuff, folks.

As you market, you need to think of who your audience is, what is your book’s angle, and how do you reach your audience in an unorthodox way?  You don’t want to be a spammer, or to spend a fortune creating junk mail that ends up in the circular file. My approach is to be the anti-spammer, meaning that I make an effort to contact people personally. And I use their name in my note. It takes a lot of time, but I don’t care. I’m asking for their time when they read a note from me, aren’t I? It’s old school, and that makes it retro and charming.

Author J. A. Konrath is a gifted promoter with a personal touch. His website (which he’s changed since I first found it) is loaded with advice on how to personally make a difference in the life of your book, especially if you follow the link to his tips page.  Start with Self Promotion for Authors Tip 6 by clicking here, and read on from there, going to more tips at the bottom of this page. His ideas are wise and witty and absolutely on target.

Aside from making personal contacts, another “outside of the box” way I found to reach my audience of teen readers is through workshops that I offer them to help teen scouts earn badges they need for important awards like the gold award.  It’s been unbelievably successful, and I’m in reprint again!  Because they were unusual, my workshops were also featured in Publisher’s Weekly’s Children’s Bookshelf and at shelfawareness.com, so remember that a quirky promotion can be news in itself.

Since my book features a biracial character who is half Indian, I contacted the international publication of India Abroad, and they ran a huge cover story about it.  I also contacted lots of great people who write about the mixed race experience, and they were really responsive. I was featured at AsiansofMixedRace.com, did a podcast with Mixed Chicks Chat, and in the UK, WHAT I MEANT… was a featured book on the site Intermix.com.uk.  I also contacted librarians via email who were in areas with high concentrations of Indian populations. The best part of all this has been the personal relationships that I’ve built with all of these talented and wonderful people and their organizations.  In the end it’s not just about selling a product, it’s about becoming a part of a community. You are building a future in the book-reading world.

So, what angles are in your book? What organizations out there would be interested? Can you write for their newsletter or blog, relating your personal experiences that tie into your book? Can you create a great presentation for their chapter meetings? Give an inspiring speech at their conventions? Give an honest piece of yourself to your readership, and they will respond to you.

This post would be woefully remiss if I didn’t mention a bunch of on-line stuff.  First of all, your website. You have to have one. That’s all there is to it.  But you can do what I’ve done and easily make your blog your website. It does all I want it to do, plus I can control it myself, plus it’s FREE! Then if you purchase your domain from a site like bluehost.com, they have a free redirect service. In my case, everyone who types www.marielamba.com arrives here. Can’t get any cheaper and easier than that, folks.

You have to get onto facebook.com.  The best feature on this is the event invite.  Create invites for all of your signings and appearances, and invite folks.  Pimp up your invite with added pix, links, and remember that once someone rsvp’s, they can then invite all their friends to the event too.  This has worked out amazingly, especially when I tell bookstores with facebook pages to do this.  My last event was able to send out over 500 invites!  A few days before the actual event, you can go to the invite page and message all invited with a cheerful reminder note.

Twitter.com can work in tandem with your invites, and press, etc.  Build up your follow list with librarians, booksellers, publishers, editors, reviewers, readers.  Then post on twitter links to your facebook events, or any online press you get.  Keep it short. If you leave at least 40 characters remaining, folks can easily retweet it to their buds.  And you can shorten your links by going here.

Don’t be a shmo. Also use these sites to promote other writers, other events, to praise books that you’ve read.  Balance is key, and you are part of a wide-spread community, so share the love.

Reader-oriented sites offer a great way to connect with your audience. Create an author page. Friend folks who have read your book. Friend folks who have read a competitor’s book and suggest they check yours out!  Here are the sites I spend time on: librarything.com, shelfari.com, goodreads.com.  Librarything and goodreads also let you post your events. Also, join indiebound.org and friend all your fav bookstores.

Booktour.com is an amazing site. Create an author page, and type in all of your appearances. They will automatically send out your appearances to a huge number of online sites.  And, I also suggest you go onto your book’s page at amazon.com and click on your author page. You can now add a picture, a bio, and link your blog posts here.  PLUS booktour.com will make sure that your appearances appear there as well.

Linkedin.com is a more professional site, meaning you can’t just friend, or connect, with everyone.  But join some groups, like one for bookstores or libraries or publishing, and then you can use that connection when you invite someone to connect to you.  Create a beautiful profile, and link your blog to it so that the content is always interesting and changing.  They give you a really simple way to do this.

Now, back to the human side of things… Involve your friends and family everywhere to help you in your promotion.  Like I said before, I’ve never bought a book because I’ve gotten a bookmark, but I have bought a book because someone recommended it to me.  I think J.A. Konrath wisely pointed this out on his site, and it really stuck with me.  So do encourage folks to write reviews for barnesandnoble.com, amazon.com, and on goodreads and shelfari.  Enlist this army of supporters to request your book be purchased at their libraries (most library sites allow this on their online sites, and require a library card number). Have them visit their local bookstores and put your book face out, instead of just spine out.  Hem, hem.  This comment may get some flak from the industry that actually pays to have a title face out on a shelf so it’ll get noticed faster, but if Aunt Minny quietly goes into a bookstore and does this, no harm, no foul I say.

One more thing. There is definitely power in numbers. If you can create a group of writers who will blog together, or do panels and talks together, you can turn any event into something noticeable and special.  I’m a proud member of the Philly Liars Club, and it has been an incredible journey. We support each other, and we are able to support independent bookstores through our special truth tour events. Are there other debut novelists that you can link up with? Other authors you know in your genre who could do a panel with you at the next huge convention? Power in numbers, baby!

So you can see there is a lot that you can do, most of it while sitting at home in your jammies in front of your laptop.  After I gave this talk about marketing (not in my jammies), the members of the Bucks County Romance Writers group all wanted to know when I actually found time to write.  I told them that in the last two years I’d done all this promotion, AND written two additional novels. I encouraged them to get to work.

I’m pretty sure they will.

Womrath’s: Celebrating 60 years of Indie Bookselling

***You are invited to come celebrate with us on Saturday, November 7th, noon-3 p.m., when we throw a huge 60th Anniversary Bash for Womrath’s Bookstore in Tenafly, NJ.  A portion of the proceeds will go to the Sgt. Harry Fund, helping disabled veterans achieve a better life…So you can start your holiday shopping, support a great indie bookstore, and help wounded vets! ***

On the final day of World War II, Sgt. Harry Kutik was shot 13 times and left on the battlefield.  But this wasn’t the end of his life, it was the beginning of new challenges, and of his remarkable independent bookstore: Womrath’s.  Sixty years later, Kutik’s family has a proud legacy of quality bookselling and service, all because one courageous man never let anything hold him back. And now, everyone is invited to celebrate when The Philly Liars Club throws its special 60^th Anniversary Bash for Womrath’s Bookstore on Saturday, November 7^th from noon-3 p.m. at the store located at 12 Washington Street in Tenafly.  The free party includes munchies, trivia games, a host of authors, and prizes and giveaways including signed books and book bags.

Sgt. Harry Kutik, 1942

As some of you may already know, the Philly Liars Club, of which I’m a member, is a group of professional writers who basically lie for a living. The Womrath’s bash is part of our “Truth Tour,” a series of parties celebrating independent bookstores. At the Womrath’s party, you can hang out with Bram Stoker award-winner Jonathan Maberry (Patient Zero, St. Martin’s), fantasy author Gregory Frost (Shadowbridge, and Lord Tophet, Del Rey/Random House), young adult novelist Marie Lamba…that’s me… (What I Meant…, Random House), crime author Dennis Tafoya (Dope Thief, St. Martin’s), mystery writer Jon McGoran who writes as D.H. Dublin (Freezer Burn, Berkley), historical author Keith Strunk (Prallsville Mills and Stockton, Arcadia Publishing Images of America Series), novelist Kelly Simmons (Standing Still, Washington Square Press/Simon and Schuster), mystery author Merry Jones (The Borrowed and Blue Murders, Minotaur Books), renowned Poe scholar Ed Pettit, and social media marketing consultant, writer and lecturer Don Lafferty.

“There’s an alarming trend of independent bookstores being squeezed out by chains and online retailers,” says author Merry Jones.  “This is something we can reverse. If we love an indie, we have to show our support by going to them first when we want a gift card, or a holiday present, or visiting their online site when we want to order books that way.”

I completely agree. In a world that is increasingly generic, where chain bookstores are the same everywhere, and where nobody knows your name, independent bookstores are a haven for any book lover. They are filled with handpicked books, with a staff that knows their titles, and, above all, with personality. This is especially true at Womrath’s Bookstore, where the indomitable spirit of Sgt. Harry Kutik lives on.

Sgt. Harry Kutik, 1948

Even though Sgt. Kutik’s war wounds kept him in the hospital for years, and his injuries left him a paraplegic, his will was strong, and his will to help even stronger. “My father was outgoing and optimistic,” says Bob Kutik, who, along with his wife Sheila, now owns the store. “He wouldn’t let anything stop him, and there wasn’t a mean bone in his body. Plus he would never say no to someone in need. He was quite an inspiration.”

Shortly after the war, Sgt. Kutik’s cheerful and independent spirit caught the attention of a disabled veterans group called the 52 Week Club. They selected him for a pilot program aimed at finding businesses that disabled vets could run themselves, a fairly revolutionary idea in the 1940’s.  The group approached Womrath’s, which at the time was a franchise with more than 37 branches. The company agreed to open a branch with Kutik at the helm. The store was designed with aisles wide enough for Harry’s wheelchair, and shelves low enough for him to reach.

For many years, Sgt. Kutik operated successfully, guided by his philosophy of exceeding a customer’s expectations. Twelve years ago, Sgt. Kutik passed away. The business, originally in Hackensack, relocated to Tenafly in 2001, but Sgt. Kutik’s legacy lives on, and to this day, Womrath’s continuously strives to exceed a customer’s expectations.

“Womrath’s Bookstore offers everything the competition does, plus more,” says author Gregory Frost.  He points out that by stopping in, calling the store or visiting www.womraths.com, you can order any title quickly, whether the store stocks it or not. They even will ship orders. For unsure gift-givers, the store sells gift certificates. And repeat customers can enjoy a preferred readers club, earning points toward a $10 coupon. “Best of all, by ordering through Womrath’s you are benefiting a local business. One that offers a unique shopping experience, and that showcases titles you won’t find in any of those megastores.”

“I went into the business because, like my father, I wanted to help people the best way I knew how,” says Kutik.  “The right book can change a life, and I can put that book in someone’s hand.”  Every title on their shelves is hand-selected by the staff, based on the tastes of its customers. In addition to general titles, the store has also carries plenty of local interest books, and greeting cards depicting local scenes by area artists and photographers. And for shoppers who aren’t sure which book to buy next, the knowledgeable staff has over 50 years of bookselling experience, plus they read over 300 books a year, meaning that they can personally recommend a vast array of books to their customers.

Womrath's Bookstore in Tenafly...an amazing indie!

After years of high quality service, this bookstore truly has a lot to celebrate. Imagining what Sgt. Kutik would think of Womrath’s 60^th anniversary celebration, Bob Kutik says, “I think that my father would have a big smile on his face. He’d be so proud that the work he started has lived on, and that we tried to continue it his way, serving the community in a friendly and helpful manner. For me, that’s what it’s all about.”

“You can see that independent bookstores are so much more than shops,” says author Jon McGoran.  “They are the heart and soul of a community.  We members of the Philly Liars Club hope everyone feels the same and joins us at this bash to show how strongly we all support this local gem. It’s going to be a great party – no lie.”

For more information, or to reserve a copy of an author’s book before the event, call Womrath’s Bookstore at 201-568-8857.