Agent Monday: Writers Should Learn from Liars

 

Gregory Frost 1Happy Agent Monday, everyone! Writers are liars! And I mean that in the nicest way possible. Writers are pretenders, and are in the business of making things up for a living. Not coincidentally, I met today’s poster, our client Gregory Frost, through a group we both belong to called The Liars Club. Greg is not only a phenomenal author, but also a top fiction professor at Swarthmore. So he’s obviously one heck of a liar himself.  Now he’s sharing with us what we writers can gain by studying the art of the lie.

 

Good Writers are Consummate Liars

by Gregory Frost

Lately, I’ve been thinking and reading a lot in preparation for leading the upcoming spring semester Fiction Workshop at Swarthmore College. I almost always spend the months leading up to it reading a new crop of short stories across the spectrum, and thinking about how I might approach the Workshop this time that would be different from the last time I led it. Such questions have made me, among other things, a collector of books on writing, which includes everything from Stephen King’s down-to-earth and often-cited On Writing to Samuel R. Delany’s terrific and sometimes head-spinning essays collected in his About Writing.

One thing the plethora of “how to” books reveals is that you can pretty much unpack the act of writing any way you like, teach the elements in whatever order you prefer, and still at the end have delivered a comprehensive overview of writing fiction. Because nobody writes the way fiction writing is broken out for a series of successive lectures or for chapters in most writing texts. We don’t write once through focused solely on Character, and then once focused Narrative Structure, and then once focused on Voice. (Okay, we’re all different in our approaches, so maybe there is someone who does that, but I can’t imagine it working.) What I do find, and believe, is that those “how to” books are most useful to us at the point of revising and editing our work. We do potentially read through our 2nd or 3rd draft just for voice, just for character portrayal, and so on. We read it once out loud to ensure we don’t have any hidden rhyme schemes that have inadvertently turned us into Dr. Seuss. In effect, then, the rules and recommendations laid out in many writing books are helpful to you once you have written a draft, but less so during the first-time-through conjuring.

There’s one out-of-print book by Michael Kardos, called The Art and Craft of Fiction, that I like in particular for his approach to tackling this very issue. Kardos’s emphasis on fiction writing (before you get to all those rules and observations of the modular aspects) is on detail. He says “When we lie, we know instinctively to supply details because the details lend credibility to our story.” Right. Good liars, con artists, and teenagers caught sneaking in late from the party they definitely did not go to, know that detail is everything.

The first day of class, Kardos tells his students that if they are to learn “just one thing” about writing during the semester, it should be “Relevant Detail.” If they learn only two things, the second thing should be “Relevant Detail.” The third thing . . . and down the line.

As he puts it, if he says “animal,” you might think “giraffe” while he meant “dog.” And while “dog is better than “animal,” it’s not half as good as “golden retriever” for lighting an image in the reader’s head, which he pushes further with a “golden retriever with a dry nose and a meek bark like it was asking for a raise it knew it didn’t deserve.” (Yes, you can get carried away with this.)

However, the more specific and solid the details in most instances, the better.

33590_2694Good writers have taught themselves this because they want you to believe their lies. We are after all liars. We lie for a living.

The late John O’Hara is quoted as saying: “Detail has to be handled with care. For instance when you are describing a man’s clothing, you must get everything right, especially the wrong thing.”

If, as can be said, the beginning of every story is in effect that “Things are not as they seem,” then that piece of advice seems to me absolutely critical. The wrong thing can tell you volumes about a character while simultaneously eliminating a full page of cold expository oatmeal.

So if there’s one thing you should learn from this post, it’s . . . yeah, you already know.

***

Gregory Frost’s latest books are TAIN and REMSCELA, comprising a retelling of the Ulster Cycle of Irish Mythology. And his newly completed gothic historical, Dark House, is an engrossing tale about a cursed and haunted White House, and about the brave slaves who risk all to battle a mysterious evil. Frost’s many titles have received starred reviews, and he has been nominated for top prizes including the Stoker, the World Fantasy Award, the International Horror Guild Award, and the Nebula. His duology Shadowbridge and Lord Tophet (Ballantine-Del Rey) was a finalist for the James Tiptree Award, was named one of the four best fantasies of the year by the American Library Association, and received starred reviews from Booklist and Publishers Weekly, the latter dubbing Shadowbridge “… a sparkling gem of mythic invention and wonder.” Currently, Frost is director of the Fiction Writing Workshop at Swarthmore College.

*Marie is an Associate Agent at The Jennifer De Chiara Literary Agency in New York City. To keep up with all her Agent Monday posts, subscribe to her site.

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Liar Liar Audiobook…and an embarassing trailer to go with!

“They’re real, and they’re spectacular,” lies author Kelly Simmons.  Click on the video link below and you’ll see members of the Liars Club, including myself, tell a range of shocking whoppers.  And you’ll find out why I won the award for “best facial expressions.” Yikes!

The video is our bizarre version of a book trailer for our new audio version of our short story anthology LIAR LIAR (Blackstone Audio), which has just been released TODAY. Yeah, fitting to have a LIAR LIAR book release on April Fool’s Day, no?

In the anthology is my story “What I Did…,” along with stories by Simmons, Merry Jones, Jon McGoran, Jonathan Maberry, Don Lafferty, Gregory Frost, Keith Strunk, Solomon Jones, Keith DeCandido, Dennis Tafoya, Stephen Susco, Chuck Wendig, Ed Pettit and William Lashner. If you love audio and you lie, then you need this…honest!

Check out more details about the audio book by clicking here. So happy to say that a portion of all proceeds from sales of LIAR LIAR are donated by my group the Liars Club to literacy causes.

Hope you enjoy the trailer below…

Publishing Revolution: Liars Club Authors Telling Some Truths

LIAR LIAR Book Launch

(Cross-posted at the Liars Club Philly site.)

It’s the truth. The Liars Club is launching their new short story anthology Liar Liar at Between Books, 2703 Philadelphia Pike in Claymont, DE, on Saturday, October 29th from 2-4 p.m. Visitors to the launch, which is free and open to the public, will be able to grab one of the first copies of Liar Liar and have it signed by the many authors featured in this book. Best of all, part of all proceeds from this book go directly toward causes advancing literacy. No lie.

Liar Liar features a bold collection of stories, each centered on a lie. Included in the collection is my own short story “What I Did…”  With an introduction by blockbuster novelist Sandra Brown, and stories that range in tone from the hilarious to the bizarre and even the frightening, Liar Liar is the perfect book to entertain you during those long fall and winter evenings.

At the Between Books event, I’ll be there along with many other Liars including award-winning fantasy author Gregory Frost (Shadowbridge and Lord Tophet )thriller novelist Jon McGoran (aka D.H. Dublin, Freezer Burn, Body Trace), urban novelist Solomon Jones (The Gravedigger’s Ball, The Last Confession), fantasy/scifi and media tie-in author Keith DeCandido (his many titles include Dragon Precinct and Unicorn Precinct), crime novelist Dennis Tafoya (Dope ThiefWolves of Fairmount Park), historical author Keith Strunk (Prallsville Mills and Stockton), novelist Kelly Simmons (Standing Still, The Bird House), mystery author Merry Jones (Summer Session, The Borrowed and Blue Murders) and short story author and social media marketing expert Don Lafferty.

“We’re thrilled to be holding our launch at Between Books,” says author Gregory Frost. “This is a premiere bookstore that not only offers general books, but also specializes in sci fi, fantasy and horror. Plus the store holds incredible events. It’s a book-lover’s paradise.”

For more information, or to reserve a copy of Liar Liar before the event, call Between Books at 302-798-3378.

Come Party at Fab Indie Trappe Book Center

Independent bookstores are taking a huge hit around the country, many of them closing down because they have been forsaken by patrons in favor of online retailers or chain bookstores.  But if you love books, you have to love independent bookstores. That means you have to support them so you’ll always have that cool store where you can hang out and browse titles you won’t find on chain store shelves.   So you’ll always have a place where the seller knows EVERYTHING about books, and can steer you in the right direction when you are looking for a certain type of read.

That’s why me and my buds at the Philly Liars Club have been on our “Truth Tour” throwing a series of parties to celebrate our fav indie bookstores.  Next is our “Liars Tell the Truth about the Trappe Book Center” bash, which will be held at the store, located on 130 W. Main Street in Collegeville, PA on Saturday, April 17th from 1-3 p.m. This event, which is free and open to the public, features free goodies, eight authors, and chances to win prizes that include book bags and signed books. There will even be a story time for kids, featuring an original picture book manuscript read by author Keith Strunk.

The Philly Liar’s Club is a group of professional writers who basically lie for a living. Visitors to the April 17th celebration will get to play Truth or Lie games for prizes, and will enjoy hanging out with the following Liars: Stoker and Nebula nominated fantasy author Gregory Frost (titles include Shadowbridge, and Lord Tophet, Del Rey/Random House); author of dynamic forensics thrillers Jon McGoran, who writes as D.H. Dublin (titles include Freezer Burn, Berkley); women’s contemporary fiction author Kelly Simmons (Standing Still, Washington Square Press/Simon and Schuster); celebrated crime writer Dennis Tafoya (Dope Thief, St. Martin’s); social media guru and magazine feature writer Don Lafferty; popular author of young adult novels Marie Lamba (What I Meant…, Random House); best selling mystery novelist Merry Jones (titles include The Borrowed and Blue Murders, Minotaur Books); and actor, playwright and historian Keith Strunk (Prallsville Mills and Stockton, Arcadia Publishing Images of America Series).

“We’ll be there partying to highlight all that is wonderful about Trappe Book Center,” says author Merry Jones.  “Independent bookstores are special places, each with their own personality. We want everyone to think of the indies first when it comes to purchasing a book. They offer everything the competition does, and then some.”

At Trappe Book Center, for example, visitors can browse through the store’s extensive stock, which highlights a unique collection of books that you won’t find at any megastore.  “We have excellent customer service, and really know our titles,” says Kit Little, Trappe’s marketing manager. “But if you don’t see what you want here, we have access to over four million titles – virtually any book in print.  Just let us know, and we’ll get that book to you usually within two days.” Orders can be placed in person, over the phone, or by visiting www.trappebookcenter.com.

“The best part is that when you buy from an indie like Trappe Book Center, you are keeping your dollars local, and benefiting your own community,” says author Jon McGoran.

Locally owned and operated, Trappe Book Center serves as a hub of cultural activity for the area.  They offer book clubs for adults and kids, free literary events, and they often work with organizations to help them fundraise for important local causes.  The store has conducted a Battle of the Books to celebrate literacy, and has run an Angel Tree over the holidays to provide books for local children in need.  “We are always seeking new ways to be involved in our community,” says Little, who points out that the store also works with over 200 local schools to help with events, fundraising and special programs.

“I can’t imagine what life would be like without wonderful independent bookstores like this,” says author Kelly Simmons.  “Come out to this party, and show this store you value indies everywhere.  It’s going to be a blast.  Hey, would I lie?”

For more information, or to reserve a copy of an author’s book before the event, call the Trappe Book Center at 610-454-0640.

Harleysville Books Bash – 18 Authors and Some Wine

Harleysville Books in Harleysville, PA is one of those special independent bookstores that are so dear to my heart.  A treasure of a shop filled with carefully selected titles, and that features a continuing series of great events. At the heart of it all is owner Shelly Plumb, a person who loves books and who also loves to support local authors!  To show her support, each year Shelly has been throwing an author reception, highlighting writers from the region.  Exceptionally cool.

This year you can mingle with 18 published authors at the Third Annual Author Reception, being held on Thursday, March 11th from 6-8 p.m. at Harleysville Books. The store is located at 674 Main Street, Salford Square in Harleysville.  The reception, which is free and open to the public, features something for everyone with food, fun and authors of titles ranging from picture books, to young adult novels, to adult fiction and nonfiction.  And yes, for those who are of age, there will be wine provided by Country Creek Winery.

The informal gathering is full of opportunities for visitors to mingle and chat with all of the authors present. Among the featured authors are a number of members from the Philly Liars Club,  a group of critically acclaimed professional writers who provide events to support libraries, bookstores, literacy, and a love of books. I’m VERY proud to be a member.

Liars Club authors at the Harleysville Books event include New York Times bestseller Sara Shepard (The Pretty Little Liars series, HarperTeen, and The Visibles, Free Press), young adult author Marie Lamba…that’s me…(What I Meant…, Random House), New York Times bestseller Jonathan Maberry (Patient Zero, The Dragon Factory, St. Martin’s Griffin, and The Wolfman, Tor), best selling mystery author Merry Jones (The Borrowed and Blue Murders, Minotaur Books), lauded contemporary novelist Kelly Simmons (Standing Still, Washington Square Press), debut crime novelist Dennis Tafoya (Dope Thief, St. Martin’s), and historian, actor and storyteller Keith Strunk (Prallsville Mills and Stockton, Arcadia Publishing).

Visitors to the reception can also meet picture book authors and illustrators including Lindsay Barrett George (Alfred Digs, Greenwillow), Rob and Lisa Papp (P is for Princess, Sleeping Bear Press), and Mara Rockliff (Busiest Street in Town, Knopf). Children’s fiction authors will include:  2010 Scott O’Dell prizewinner Matt Phelan (Storm in the Barn, Candlewick), and Michael Townsend (Kit Feeny Graphic Novel Series, Knopf). Young adult authors include debut novelists Cyn Balog (Fairy Tale, Delacorte), Josh Berk (The Dark Days of Hamburger Halpin, Knopf) and Jennifer Hubbard (The Secret Year, Viking). Wonderful debut horror novelist C.G. Bauer (Scars on the Face of God) has just been added to this event, and also on hand will be author MJ Ticcino (Valley Forge).  I’m happy to say that I’ve had the pleasure of meeting most of these authors before, and they are all really nice.  Interested in asking them about writing? About the author’s life? About their books? They’ll all be happy to talk.

For more information about the Third Annual Author Reception, or to reserve a copy of any of the featured author’s books in advance, contact Harleysville Books at 215-256-9311.

A Tale of Two Bookstores: Farley’s and Canterbury Tales Forever

Farley’s Bookshop in New Hope, PA, and Canterbury Tales Forever in Peddler’s Village, Lahaska, PA are two cozy and amazing indie bookstores worth all of our attention and support.

For the past 7 months, my buds and I at the Philly Liars Club have been on our “Truth Tour,” throwing parties for independent bookstores, and spreading the word about why it’s important to shop at indie stores first. Our Truth Tour parties have been fun and festive, featuring most of our 13 Liars Club authors.  But what about cozy bookstores who can’t fit all of us at once? This calls for a Two-Timing Liars party, of course!

So, on Saturday, December 12th, a bunch of two-timing liars takes over Farley’s Bookshop and Canterbury Tales Forever. We’ll be simultaneously throwing a festive book signing party at the two bookstores in one day.  From 11 a.m. straight through to 7 p.m. on that day, visitors will find two of these low-down liars at both indies signing their novels, giving away holiday goodies, and spreading excitement about shopping in our local independent bookstores.

Liars shuttling between the two stores that day include: New York Times bestseller L.A. Banks (Thirteenth, St. Martin’s), Bram Stoker award winner Jonathan Maberry (Patient Zero, St. Martin’s), fantasy author Gregory Frost (Shadowbridge, and Lord Tophet, Del Rey/Random House), young adult author Marie Lamba…me…(What I Meant…, Random House), contemporary novelist Kelly Simmons (Standing Still, Washington Square Press/Simon and Schuster), debut crime novelist Dennis Tafoya (Dope Thief, St. Martin’s), historical author Keith Strunk (Prallsville Mills and Stockton, Arcadia Publishing Images of America Series), mystery author Merry Jones (The Borrowed and Blue Murders, Minotaur Books), and social media marketing consultant, writer and lecturer Don Lafferty.

Books by all of the authors will be on sale at both locations throughout the day, and for every three Philly Liars Club books purchased, customers will get a free Philly Liars Club book bag.

The Philly Liars Club authors have deep ties to the local area.  Besides living nearby, many of their books also take place in the vicinity.  My novel, What I Meant… takes place in Doylestown, as does Tafoya’s amazing debut Dope Thief. Strunk’s Prallsville Mills and Stockton taps into the history of the river town, and Jones’ The Borrowed and Blue Murders, as well as the other mysteries in her series, all take place in Philadelphia.

With so many authors shuttling between the two bookstores, breathlessly spreading holiday cheer and passing out goodies, the Two-Timing Liar’s event will definitely be zany and fun. But there is also a serious side to this event. “As authors with local connections, we want to make sure that people in the area connect with their local independent booksellers,” says author Keith Strunk. “The big chain bookstores and online retailers have been squeezing out all the wonderful indie bookstores across the country, forcing many out of business completely.  This year, we want to remind everyone to come to your indie first when you do your holiday shopping. You’ll be amazed at what you find there.”

“Booklovers take note,” says author Dennis Tafoya. “Folks who haven’t been to Canterbury Tales Forever in a while will be stunned by what they find.” The store, under new management since last February, now stocks three times as many books as they had before. “The shelves are loaded with local history, local ghost stories, and local travel books, along with a huge selection of great fiction and non-fiction in all categories,” Tafoya says. “Plus there are tons of new releases, many at discounts ranging from 20-40%. Truly this has become an amazing place for browsing and shopping.”

Canterbury Tales Forever is a big supporter of local authors. They are open to any author coming and doing a signing here, no matter who publishes them. Just try to get that sort of support at your big chain bookstore! This is truly the kind of bookstore that we all want to thrive.

Farley’s Bookshop in New Hope has been an important part of the surrounding community since it opened in the 1960s. The store is owned by book-lovers James and Nancy Farley, and folks who helped the store start up include Fred Rogers (Mr. Rogers of PBS fame) and James Michener.  Today, Farley’s exudes the feel of an old-time bookshop.  “This store has everything,” says author Kelly Simmons. She points out that Farley’s has the title selections that those big box stores do, and that their children’s section is unrivaled.  “But Farley’s also has a charm that those big stores definitely do not.  Plus its staff is so approachable and knowledgeable about books. And then there’s the store cat, Butter. You have to love a bookstore with its own cat.”

Farley’s services also rival those found in those big chains.  Folks can order any book, including those that are out-of-print or from a small press, by phone or on-line, and these orders can be shipped, or picked up in the store. The bookshop provides gift certificates for undecided holiday shoppers, and there is even a frequent buyer club, rewarding participants with a $30 coupon for every $300 spent.

“This store is a gem,” says author Jonathan Maberry, who urges people to think of independent bookstores first before going to that online retailer or chain store. “By shopping at independents for your holiday purchases, you’ll help ensure that unique stores like Farley’s Bookshop and Canterbury Tales Forever will be here for us for years to come. We need them. We hope everyone feels the same and joins us at our Two-Timing Liars celebration. It’s going to be a great time – honest!”

For more information, or to reserve a copy of an author’s book before the event, call Farley’s at 215-862-2452, or Canterbury Tales Forever at 215-794-8719.

Wellington Square Bookshop: a touch of class, a dash of whimsy

Philly Liars Club authors!

Once again, the Philly Liars Club is throwing a Truth Tour party to raise awareness of independent bookstores, and this one is just in time for the holidays!  This bash, “Liars Tell the Truth about Wellington Square Bookshop,” is at the bookstore, located in the Eagleville development at 543 Wellington Square, in Exton on Saturday, December 5th from noon-2 p.m. The festivities are free and open to the public, and include goodies, our famed Truth or Lie trivia game, and prizes including autographed book bags and signed books.  Plus candy canes…

Here are the Liars who will be there: Bram Stoker award winner Jonathan Maberry (Patient Zero, St. Martin’s), fantasy author Gregory Frost (Shadowbridge, and Lord Tophet, Del Rey/Random House), young adult author Marie Lamba…me… (What I Meant…, Random House), contemporary novelist Kelly Simmons (Standing Still, Washington Square Press/Simon and Schuster), debut crime novelist Dennis Tafoya (Dope Thief, St. Martin’s), historical author Keith Strunk (Prallsville Mills and Stockton, Arcadia Publishing Images of America Series), mystery author Merry Jones (The Borrowed and Blue Murders, Minotaur Books), mystery author Jon McGoran who writes as D.H. Dublin (Freezer Burn, Berkley Books), and social media marketing consultant, writer and lecturer Don Lafferty.

And, once again, our mission is clear: Support indendent bookstores!  We hate seeing online retailers and big chain bookstores squeeze out indies all over the country.  Can you imagine your town without any bookstore at all? Well, it’s happening everywhere.  So this holiday season, we are asking everyone to do gift shopping at your wonderful local indie!   They are special and unique.

Cozy seating at Wellington Square Bookshop

As soon as you step into Wellington Square Bookshop, you know it’s unique.  Maybe it’s the fountain, or the tin ceilings, or the pillars that look like they’ve been taken from an ancient Indian palace. The store, which was originally located a few doors down in an 800 sq ft space, just relocated to its current location this past August. It now occupies a 3700 sq ft space, and includes an elegant gourmet coffee shop with goodies from Delightful Desserts of West Chester.

And of course there are the books: new titles, used titles, first editions and rare books. “We are definitely NOT a Barnes and Noble,” says Jolie Miao, who works at the store. The shop refuses to carry Oprah’s book club picks or Twilight, but here you will find many a treasured titled you won’t easily find elsewhere. They also offer free book appraisal services to anyone who asks. In addition, the store carries gift items including candles, book lights, notebooks and packaged coffees. And for the undecided holiday shopper, there are gift cards.

Great coffees and snacks...I taste-tested 'em to be sure

The differences from the chain bookstores run deeper than the store’s beautiful architecture and eclectic selection of books. “We are chill people and we like to have fun,” says Miao.  “We all read voraciously in our free time, and love to discuss books over a cup of coffee with a customer! As an independent bookstore, we really can get to know our customers.” This all translates into great service. They can personally recommend books to people, and have been known to call customers when that new book from a favorite author finally arrives or gets announced in a press release. “We love to meet bookies who share our passion,” Miao says.  “We’re truly in it for the books first.”

The community is starting to notice, and is taking part in events at the store including author signings, a weekly story time, and two book clubs.  The bookstore also welcomes outside book clubs to hold their meetings in the shop. And to sweeten the deal, Wellington Square Bookshop will even give these clubs free coffee and pastries, along with 20% off their club’s book purchases.

“This store is a gem,” says author Dennis Tafoya, who urges people to think of independent bookstores first before going to that online retailer or chain store. “By shopping at independents for your holiday purchases, you’ll help ensure that unique stores like Wellington Square Bookshop will be here for us for years to come.”

Remember, we all can make a huge difference here.  Browse at all of those little shops.  Visit their online sites and order that way.  Buy indie bookstore gift cards.  Make a difference!

Marketing Outside of the Box

I recently gave a presentation to the Bucks County Romance Writers group about “Marketing Outside of the Box: Bringing your Book to Life and Keeping it Alive,” and it stirred up some common misconceptions about just what an author can and can’t do to promote her book.  Mainly, there is a pervasive belief that promotion is entirely up to the publisher, and the actions of the author can make no difference one way or the other in the success of a novel.

Okay, I think that used to be true to some extent. But these days a few things have changed.  First of all, all publishers are doing less and less for their authors. They tend to put their marketing muscle and dollars behind that huge book at their house that got the big advance…mainly because they don’t want to lose their shirts on it.  And for the rest of the books? Well….  You get in their catalog. Advanced Reader Copies get sent out for reviews. Um, and? Well, good luck to you!

I equate it to throwing spaghetti onto the wall and seeing which bits stick.  If a book gets a starred review and happens to win a major award, then cool.  Otherwise, push it aside for the next batch a mere 3 months later.  But if a book is beautiful enough for a company to accept it and to spend a year editing and producing it, isn’t it worth putting a bit more effort into? And if an author has poured her heart and soul into that work, isn’t it worth the author’s time to do whatever she can to be sure that the book doesn’t go quietly into the night?

Publishers are now banking on just that.  Why waste their precious resources on things like booking signings and sending out press, when the author could do that herself? Clever, right?  Now this isn’t exactly a spoken policy, and authors don’t all do this, but I think if you have a book out, or coming out, you need the whole eyes wide open approach, and you need to get busy.

You will have to work with your publisher to let them know what you’re doing.  At the outset, you should have a frank talk with your publicist at your publishing house about what you would like to handle, and how to do it without stepping on toes, or repeating what they do. You might find at first some resistance to having you handle some things, but since they aren’t handling them, what the heck? I think they are afraid that some authors may represent themselves badly, but once you show that you are professional and courteous, and once they have moved on to the next season’s lists, you’ll probably see that they are glad of what you are doing, and will be happy to get occasional “keep you in the loop” emails about what’s going on.

There’s a notion out there that you should take a good part or at least some of your advance and hire a publicist with it to get the word out. Nice. But what if you actually need the money for like, say, living? And what can you really get with that money that you can’t provide yourself?

photo by Pat Achilles cropped

photo by Pat Achilles

I decided I could promote WHAT I MEANT… on my own, and I have done this quite successfully at almost zero cost. Yeah, it takes tons of time, but I’d already spent tons of time writing the thing, right? And I have two things that a publicist does not: 1. Absolute passion for my book.  Remember, no one (not even your mother) will love your book the way that you do, and be driven to promote it the way you will; and 2. I have unlimited access to the author!  I can quote her in releases and features, book her at appearances, and connect her with readers in a positive way.

Just a few years ago, having passion and author access wasn’t enough.  You needed contacts. You needed a huge budget to print up ad materials, posters, bookmarks. You needed to go out on tour. You needed to cozy up to book reviewers.  Today, contacts in the media are readily found online. Okay, I’m not talking Oprah, I’m talking newspaper folk, radio folk, bloggers, book reviewers, etc.  Easy to find. Easy to send a personal note to, or a feature story to about an upcoming signing (with images of yourself and your book cover attached, of course).

And these days, it’s also easy to book signings yourself.  I’ve done SO many signings over the past few years, and I’ve booked every single one myself. Forget the cold call. Personally go to every bookstore within driving range, and introduce yourself, drop off info on your book (which you have printed up beautifully on your computer), and chat with the manager, asking if they would like to do a signing with you.   I’m sure if you were willing to travel, you could email stores in different areas and book a string of signings that way, and ta-da! You’re on tour.  This will cost you in terms of travel expenses, of course.  Remember that independent bookstores will be your most ardent supporters, so be sure to build your relationships with them (and shop at indies, and include a link to indiebound.org on your website so folks can buy your book through them!).

I tell booksellers that I will send out press to area media about the event, and wow, are they happy to hear that.  A few weeks before any signing, I create a nice feature story about the event and my novel, and send it out with pix. I ALWAYS get coverage. So if you don’t know how to format and write a press release, a public service announcement and a feature story, learn. Now.  The library has books that will show you how.

With color printers, you can make your own publicity info.  Printing bookmarks through a company is pretty cheap to do, but I haven’t done this.  Personally, I’ve never bought a book because I’ve gotten a bookmark…  I’ve created great signs on my computer and brought the file to Staples, and had them create large posters, mounted on foam core, that I display on an easel at my events.  This is all nickle and dime stuff, folks.

As you market, you need to think of who your audience is, what is your book’s angle, and how do you reach your audience in an unorthodox way?  You don’t want to be a spammer, or to spend a fortune creating junk mail that ends up in the circular file. My approach is to be the anti-spammer, meaning that I make an effort to contact people personally. And I use their name in my note. It takes a lot of time, but I don’t care. I’m asking for their time when they read a note from me, aren’t I? It’s old school, and that makes it retro and charming.

Author J. A. Konrath is a gifted promoter with a personal touch. His website (which he’s changed since I first found it) is loaded with advice on how to personally make a difference in the life of your book, especially if you follow the link to his tips page.  Start with Self Promotion for Authors Tip 6 by clicking here, and read on from there, going to more tips at the bottom of this page. His ideas are wise and witty and absolutely on target.

Aside from making personal contacts, another “outside of the box” way I found to reach my audience of teen readers is through workshops that I offer them to help teen scouts earn badges they need for important awards like the gold award.  It’s been unbelievably successful, and I’m in reprint again!  Because they were unusual, my workshops were also featured in Publisher’s Weekly’s Children’s Bookshelf and at shelfawareness.com, so remember that a quirky promotion can be news in itself.

Since my book features a biracial character who is half Indian, I contacted the international publication of India Abroad, and they ran a huge cover story about it.  I also contacted lots of great people who write about the mixed race experience, and they were really responsive. I was featured at AsiansofMixedRace.com, did a podcast with Mixed Chicks Chat, and in the UK, WHAT I MEANT… was a featured book on the site Intermix.com.uk.  I also contacted librarians via email who were in areas with high concentrations of Indian populations. The best part of all this has been the personal relationships that I’ve built with all of these talented and wonderful people and their organizations.  In the end it’s not just about selling a product, it’s about becoming a part of a community. You are building a future in the book-reading world.

So, what angles are in your book? What organizations out there would be interested? Can you write for their newsletter or blog, relating your personal experiences that tie into your book? Can you create a great presentation for their chapter meetings? Give an inspiring speech at their conventions? Give an honest piece of yourself to your readership, and they will respond to you.

This post would be woefully remiss if I didn’t mention a bunch of on-line stuff.  First of all, your website. You have to have one. That’s all there is to it.  But you can do what I’ve done and easily make your blog your website. It does all I want it to do, plus I can control it myself, plus it’s FREE! Then if you purchase your domain from a site like bluehost.com, they have a free redirect service. In my case, everyone who types http://www.marielamba.com arrives here. Can’t get any cheaper and easier than that, folks.

You have to get onto facebook.com.  The best feature on this is the event invite.  Create invites for all of your signings and appearances, and invite folks.  Pimp up your invite with added pix, links, and remember that once someone rsvp’s, they can then invite all their friends to the event too.  This has worked out amazingly, especially when I tell bookstores with facebook pages to do this.  My last event was able to send out over 500 invites!  A few days before the actual event, you can go to the invite page and message all invited with a cheerful reminder note.

Twitter.com can work in tandem with your invites, and press, etc.  Build up your follow list with librarians, booksellers, publishers, editors, reviewers, readers.  Then post on twitter links to your facebook events, or any online press you get.  Keep it short. If you leave at least 40 characters remaining, folks can easily retweet it to their buds.  And you can shorten your links by going here.

Don’t be a shmo. Also use these sites to promote other writers, other events, to praise books that you’ve read.  Balance is key, and you are part of a wide-spread community, so share the love.

Reader-oriented sites offer a great way to connect with your audience. Create an author page. Friend folks who have read your book. Friend folks who have read a competitor’s book and suggest they check yours out!  Here are the sites I spend time on: librarything.com, shelfari.com, goodreads.com.  Librarything and goodreads also let you post your events. Also, join indiebound.org and friend all your fav bookstores.

Booktour.com is an amazing site. Create an author page, and type in all of your appearances. They will automatically send out your appearances to a huge number of online sites.  And, I also suggest you go onto your book’s page at amazon.com and click on your author page. You can now add a picture, a bio, and link your blog posts here.  PLUS booktour.com will make sure that your appearances appear there as well.

Linkedin.com is a more professional site, meaning you can’t just friend, or connect, with everyone.  But join some groups, like one for bookstores or libraries or publishing, and then you can use that connection when you invite someone to connect to you.  Create a beautiful profile, and link your blog to it so that the content is always interesting and changing.  They give you a really simple way to do this.

Now, back to the human side of things… Involve your friends and family everywhere to help you in your promotion.  Like I said before, I’ve never bought a book because I’ve gotten a bookmark, but I have bought a book because someone recommended it to me.  I think J.A. Konrath wisely pointed this out on his site, and it really stuck with me.  So do encourage folks to write reviews for barnesandnoble.com, amazon.com, and on goodreads and shelfari.  Enlist this army of supporters to request your book be purchased at their libraries (most library sites allow this on their online sites, and require a library card number). Have them visit their local bookstores and put your book face out, instead of just spine out.  Hem, hem.  This comment may get some flak from the industry that actually pays to have a title face out on a shelf so it’ll get noticed faster, but if Aunt Minny quietly goes into a bookstore and does this, no harm, no foul I say.

Liars club25One more thing. There is definitely power in numbers. If you can create a group of writers who will blog together, or do panels and talks together, you can turn any event into something noticeable and special.  I’m a proud member of the Philly Liars Club, and it has been an incredible journey. We support each other, and we are able to support independent bookstores through our special truth tour events. Are there other debut novelists that you can link up with? Other authors you know in your genre who could do a panel with you at the next huge convention? Power in numbers, baby!

So you can see there is a lot that you can do, most of it while sitting at home in your jammies in front of your laptop.  After I gave this talk about marketing (not in my jammies), the members of the Bucks County Romance Writers group all wanted to know when I actually found time to write.  I told them that in the last two years I’d done all this promotion, AND written two additional novels. I encouraged them to get to work.

I’m pretty sure they will.

Womrath’s: Celebrating 60 years of Indie Bookselling

***You are invited to come celebrate with us on Saturday, November 7th, noon-3 p.m., when we throw a huge 60th Anniversary Bash for Womrath’s Bookstore in Tenafly, NJ.  A portion of the proceeds will go to the Sgt. Harry Fund, helping disabled veterans achieve a better life…So you can start your holiday shopping, support a great indie bookstore, and help wounded vets! ***

On the final day of World War II, Sgt. Harry Kutik was shot 13 times and left on the battlefield.  But this wasn’t the end of his life, it was the beginning of new challenges, and of his remarkable independent bookstore: Womrath’s.  Sixty years later, Kutik’s family has a proud legacy of quality bookselling and service, all because one courageous man never let anything hold him back. And now, everyone is invited to celebrate when The Philly Liars Club throws its special 60th Anniversary Bash for Womrath’s Bookstore on Saturday, November 7th from noon-3 p.m. at the store located at 12 Washington Street in Tenafly.  The free party includes munchies, trivia games, a host of authors, and prizes and giveaways including signed books and book bags.

Sgt. Harry Kutik, 1942

Sgt. Harry Kutik, 1942

As some of you may already know, the Philly Liars Club, of which I’m a member, is a group of professional writers who basically lie for a living. The Womrath’s bash is part of our “Truth Tour,” a series of parties celebrating independent bookstores. At the Womrath’s party, you can hang out with Bram Stoker award-winner Jonathan Maberry (Patient Zero, St. Martin’s), fantasy author Gregory Frost (Shadowbridge, and Lord Tophet, Del Rey/Random House), young adult novelist Marie Lamba…that’s me… (What I Meant…, Random House), crime author Dennis Tafoya (Dope Thief, St. Martin’s), mystery writer Jon McGoran who writes as D.H. Dublin (Freezer Burn, Berkley), historical author Keith Strunk (Prallsville Mills and Stockton, Arcadia Publishing Images of America Series), novelist Kelly Simmons (Standing Still, Washington Square Press/Simon and Schuster), mystery author Merry Jones (The Borrowed and Blue Murders, Minotaur Books), renowned Poe scholar Ed Pettit, and social media marketing consultant, writer and lecturer Don Lafferty.

“There’s an alarming trend of independent bookstores being squeezed out by chains and online retailers,” says author Merry Jones.  “This is something we can reverse. If we love an indie, we have to show our support by going to them first when we want a gift card, or a holiday present, or visiting their online site when we want to order books that way.”

I completely agree. In a world that is increasingly generic, where chain bookstores are the same everywhere, and where nobody knows your name, independent bookstores are a haven for any book lover. They are filled with handpicked books, with a staff that knows their titles, and, above all, with personality. This is especially true at Womrath’s Bookstore, where the indomitable spirit of Sgt. Harry Kutik lives on.

Sgt. Harry Kutik, 1948

Sgt. Harry Kutik, 1948

Even though Sgt. Kutik’s war wounds kept him in the hospital for years, and his injuries left him a paraplegic, his will was strong, and his will to help even stronger. “My father was outgoing and optimistic,” says Bob Kutik, who, along with his wife Sheila, now owns the store. “He wouldn’t let anything stop him, and there wasn’t a mean bone in his body. Plus he would never say no to someone in need. He was quite an inspiration.”

Shortly after the war, Sgt. Kutik’s cheerful and independent spirit caught the attention of a disabled veterans group called the 52 Week Club. They selected him for a pilot program aimed at finding businesses that disabled vets could run themselves, a fairly revolutionary idea in the 1940’s.  The group approached Womrath’s, which at the time was a franchise with more than 37 branches. The company agreed to open a branch with Kutik at the helm. The store was designed with aisles wide enough for Harry’s wheelchair, and shelves low enough for him to reach.

For many years, Sgt. Kutik operated successfully, guided by his philosophy of exceeding a customer’s expectations. Twelve years ago, Sgt. Kutik passed away. The business, originally in Hackensack, relocated to Tenafly in 2001, but Sgt. Kutik’s legacy lives on, and to this day, Womrath’s continuously strives to exceed a customer’s expectations.

“Womrath’s Bookstore offers everything the competition does, plus more,” says author Gregory Frost.  He points out that by stopping in, calling the store or visiting http://www.womraths.com, you can order any title quickly, whether the store stocks it or not. They even will ship orders. For unsure gift-givers, the store sells gift certificates. And repeat customers can enjoy a preferred readers club, earning points toward a $10 coupon. “Best of all, by ordering through Womrath’s you are benefiting a local business. One that offers a unique shopping experience, and that showcases titles you won’t find in any of those megastores.”

“I went into the business because, like my father, I wanted to help people the best way I knew how,” says Kutik.  “The right book can change a life, and I can put that book in someone’s hand.”  Every title on their shelves is hand-selected by the staff, based on the tastes of its customers. In addition to general titles, the store has also carries plenty of local interest books, and greeting cards depicting local scenes by area artists and photographers. And for shoppers who aren’t sure which book to buy next, the knowledgeable staff has over 50 years of bookselling experience, plus they read over 300 books a year, meaning that they can personally recommend a vast array of books to their customers.

Womraths Bookstore in Tenafly...an amazing indie!

Womrath's Bookstore in Tenafly...an amazing indie!

After years of high quality service, this bookstore truly has a lot to celebrate. Imagining what Sgt. Kutik would think of Womrath’s 60th anniversary celebration, Bob Kutik says, “I think that my father would have a big smile on his face. He’d be so proud that the work he started has lived on, and that we tried to continue it his way, serving the community in a friendly and helpful manner. For me, that’s what it’s all about.”

“You can see that independent bookstores are so much more than shops,” says author Jon McGoran.  “They are the heart and soul of a community.  We members of the Philly Liars Club hope everyone feels the same and joins us at this bash to show how strongly we all support this local gem. It’s going to be a great party – no lie.”

For more information, or to reserve a copy of an author’s book before the event, call Womrath’s Bookstore at 201-568-8857.