Happy Agent Monday everyone! Coming off a weekend here that was a mixed bag of gloomy rain followed by glittering sunshine. The bright spot in Saturday’s gloom was spending time at Philadelphia Stories Magazine’s annual fab Push to Publish Conference. Live anywhere near the Philly area and never heard of these folks? They are a great regional resource, plus they run this kick-ass conference, so… At the conference I sat on a beginning marketing panel for authors with brilliant folks Don Lafferty and Janice Gable Bashman. And one of the best bits of advice that came out of it? Build your community.
Here’s why… First of all, writing can be a lonely business. Don’t you want to talk with people who share your passion? And who get where you’re coming from? Yeah you do! Second of all, you can learn so much from others that you can’t get from a blog post (not even an Agent Monday post). Third of all you can and should support each other. Sharing information to boost your careers is one way. You can crit one another’s works. You can meet more people through each other. You can show up at each other’s readings and signings, and help promote one another, too. You can find your people, connect with your audience, and grow your reach.
That’s marketing stuff, and it’s also career stuff, and human well-being stuff, too. And it doesn’t happen overnight. It takes time, and it’s something you should begin doing the moment you decide you are a writer (or, like, right now after reading this post). What you should NOT do is wait until your book is going to come out and then be like, Hey, girlfriend, nice to meet you! Help me! Promote me! Look at me! Buy my book! Okay, bye!
NOPE. Build community. Think long term. Give and take. And reap long-term benefits. That’s what I’ve been doing as an author/agent for years. Including belonging to an amazing author group The Liars Club. Together we have promoted indie bookstores and libraries and literacy, and we’ve done panels and joint signings, we hold monthly free writer’s coffeehouses, and we’ve helped each other through thick and thin. Hey, we even put together a short story collection called LIAR LIAR. If you want to know more about us, you can follow The Liars Club on Facebook by clicking here.
Interested in building your community? Here are some suggestions:
1. Start in your region. Local publications? Grab em. Read em. Submit to them if appropriate. Local conferences or writer’s organizations? Attend. Meet folk. Volunteer. At any writer’s conference you attend: don’t overlook the most important people you’ll meet there! No, not the agents and editors. The folks sitting next to you in the audience or at lunch. Meet your fellow writers. Share your interests and struggles. Exchange contact info. Friend online. Stay in touch and support each other!
2. Support the reading and bookselling community! Visit your local bookstores and libraries. Borrow books. Buy books. Attend events. Chat with folks because they love books — you can learn from them. Don’t do it because someday you want to GET something from them. Do it because they are part of your world and you do have something in common.
3. Support your fellow authors every way you can. Read a book you loved? TELL PEOPLE. Review online, post those reviews and ratings wherever you can. I try to take the time to cut and paste the reviews I do onto sites like Goodreads and LibraryThing and Shelfari and Barnesandnoble.com. Show up at author events and readings. Share their good news online with others.
4. Get involved. Volunteer at a conference or for a literacy organization or to help out at a book fair. You’ll meet people on many levels. Join and volunteer for organizations related to your interests and writing. Groups like Society of Children’s Book Writers and Illustrators, or International Thriller Writers, or Romance Writers of America, etc. have tons of events and benefits and conferences and information, and above all, people in your writing space who you can support and learn from.
5. Think beyond the writing world. Have sustainability issues in your novel? Then you should be familiar with the magazines and organizations and happenings related to that. That is your community too.
Start now. Get involved. Build community. I guarantee you that even two years from now you’ll find you’ve built a support system that reaches far beyond just you at your computer and your few friends and family. You’ll have learned a ton, made meaningful connections, supported and received support in countless ways. Oh, and that all just might help you impress an agent, and market your book someday, too.
*Marie is an Associate Agent at The Jennifer De Chiara Literary Agency in New York City. To keep up with all her Agent Monday posts, subscribe to her site by clicking on the Follow link located on her page on the upper left margin.