Happy Agent Monday, everyone. And dare I say, Happy Spring? Okay, I’m putting away my snow shovel. That’s that. This weekend, as I plowed through queries in my inbox, I started thinking about why some queries work, and why some just fail to grab my interest. I’m talking about queries that are fairly well-written and professional looking. The answer, for me rests in what makes me buy a book at the bookstore.
1. The Subject is of Interest to Me
Seems simple enough. When I enter my local bookshop, I go directly to the sections that I’m interested in. These could include general fiction, memoir, YA and the children’s section. I do not go to the strictly non-fiction reference section, or the category romance shelf, or the science fiction section. That’s just not my interest.
Likewise, if you query me about topics that I’m not interested in, I’m going to pass you by.
2. The Title Draws Me In
If a book is something generic like: A Breeze Blows, or Time, or whatever, then it’s not going to prompt me to think, Hm, now THAT sounds interesting, and to pick it off the shelf.
Likewise, I think writers querying me often forget that a title is the first thing that can spark interest in an agent. It should give some flavor of what’s to come and make me think, yeah, I’d pick that one up to find out more.
3. The Jacket Copy Sounds Interesting
When I pick a book off the shelf, the very first thing I do, after noticing how long or short it is, is to read the back jacket copy, and the flap copy. Does it build on the promise of the title? Do I want to find out more? If not, I place it back on the shelf and move on.
With queries, this is an important moment for the author. You need to describe the book in a way that will make me want to read those sample pages. If you can’t do that, I won’t bother to read those pasted in opening words, and a rejection will be sent.
Too often, the writer will tell me about how the book was written…like alternate points of view, or in three parts, or in short chapters. I don’t care. I want the story to draw me in. WHAT’S THE STORY? Make me want to read it.
Or they’ll wax on about why their book is important and the message that the writer wants to convey. Honestly, I have to say that’s secondary to THE STORY. If it’s not a non-fiction proposal, that info doesn’t matter much at the outset.
I also mention length here, because, truthfully, if a fun escapist women’s fiction novel is 1,000 pages long, then, nope, I’m not lugging that thing home. Also, if a book is really really slim, as a book buyer I gotta think, hm, is this worth even spending money on? As a querier, know the proper length for your genre, and try to keep your manuscript within an acceptable length.
4. Opening Pages Make Me Have to Know What’s Next
Me at the bookstore again: Next thing I do? I flip open the book and begin to read the opening pages. Not too many of them, mind you. Just enough to know that the book is not for me at all. Or that I’m loving what I see. That I have to read what happens next. Mind you, I don’t flip to a later chapter to see if things pick up. I don’t let a reader bore me or waste my time. This book is for my entertainment.
Likewise for a query. My guidelines allow for the first 20 pages to be pasted into your query email. Even if you have been able to pull me in with the subject and the title, and I see the length is right, and the premise sounds really interesting, if those opening pages fall flat for me, there is no way I’ll ask to see the full manuscript.
BUT, if you deliver on all those aspects and have 20 rocking opening pages, I’ll ask for that full manuscript. Just like I’ll buy that book off the bookshelf.
Hey, it’s that simple!
*Marie is an Associate Agent at The Jennifer De Chiara Literary Agency in New York City. To keep up with all her Agent Monday posts, subscribe to her site by clicking on the Follow link located on her page on the upper left margin.