Interested in working with other authors to get some publicity for your books? On newsstands right now, in the January issue of Writer’s Digest magazine, you’ll find my article “Joining Forces,” which covers this very same subject. What a coincidence!
The piece highlights the Liars Club, an innovative author’s collective I’m so proud to be a part of. We’re made up of 13 authors (who basically lie for a living), and together we do special events, signings, workshops, and good deeds, including helping out charities, championing independent bookstores, and speaking up for libraries in need. Plus we really help each other out.
Any group of writers can band together to make more of a splash in the world. So check out the piece if you’re interested. You’ll see how we do it, find some useful guidelines, and also find some links to other groups of authors who also run interesting marketing collectives.
Marie Lamba, author 
Loved your article in WD. I’m proposing a collaboration to my critique group, the Palm City Word Weavers here in Florida. Thank you for the research and inspiration.
Hi Serena,
Thanks so much for checking in, and I’m glad my article inspired you! The collaboration model really “shares the burden” and amps up the buzz one sole writer can do.
I wish you guys luck with it. Keep me posted on your progress.
Best,
Marie