Agent Monday: Wrecking Your Chances?

Happy Agent Monday to hard-working writers everywhere! Something has been bugging the heck out of me, so this is going to be a kick-in-the-pants kinda post. As a writer myself, I know just how long it can take to write a full length novel.  Months to years of endless dedication are involved. You’ve invested your time and a bit of your soul into this work, right? THEN WHY THE HECK CAN’T YOU INVEST A LITTLE TIME IN FIGURING OUT HOW TO QUERY AND PITCH THE DAMN THING!!!!  Yes. I’m yelling. At you. Why? Because, my dearest writers, too many of you are wrecking your chances at success.

I see it every bloody day. I just spent the last 2 hours rejecting a slew of queries that committed too many crimes to count. I’ve been to too many conferences where authors squandered their pitch time with me, time that they should have spent hooking me with their novel idea and then reeling me in.

Sometimes I want to grab you all by the proverbial lapels and shake some sense into you. Do some research. Work on your query and pitch with care. Educate yourself about what works and what doesn’t. PLEASE. Don’t do it for me (well, okay, do it for me), do it for your creative work, which really needs your help to get it out into the world.

This is why I’m offering a special 2-session Query and Pitch Clinic over at the Word Studio in Chestnut Hill, PA on April 7 and 14. **Registration is limited to just 8 participants, and closes this Sunday, March 24 , so if you are interested you should click here to reserve your spot now.** Look, if you are going to conferences to pitch, you need to be ready. Pitch sessions are short and you want to do this right. If you are going to start submitting queries to agents, you need to know the ropes so you don’t find yourself blowing your chances with a slew of agents and getting an inbox filled with rejections, or worse, with no replies at all. At the Query and Pitch Clinic I’ll show writers how to avoid serious pitfalls and how they can best showcase their work to agents.

Here’s something to think about: Are you receiving no reply AT ALL to your queries?  Maybe you are assuming that a no reply means no.  Some agencies do this, but many do not. It could be that your query is so poorly presented and in some way actually insults agents to the point where they simply hit delete. Zowie, right?  I hate to simply delete a query, but I do if it’s justified. This happens when I feel ridiculous even taking the time to respond…like when the writer hasn’t even bothered to put my name in the body of the email.  Sending me a generic form query is actually rude…the equivalent of junk mail, actually, and will land you smack in the trash.

And what’s a mistake that I often see in pitching? Leaving the agent with far more questions than answers.  If I have to spend time during a pitch asking the writer what was the genre, whose story is it, what time period it was set in, and I’m obviously more confused than impressed with various plot points, then that writer didn’t do their work justice.

You’ve finished your novel – that’s a great accomplishment. Now finish the work of selling it and figure out how to query and pitch it right!  Do your research and learn these important skills any which way you can. You definitely owe it to yourself.

*Marie is an Associate Agent at the Jennifer De Chiara Literary Agency in New York City.  To keep up with all her posts, subscribe to her site by clicking on the “Subscribe to Marie’s site here” link located on her page on the upper left margin.

Agent Monday: How to do a Writer’s Conference Right

Happy Monday, all!  February has almost bit the dust (kudos to the wise one who made it our shortest month). The birds are reemerging, everyone is itching to go to the store and buy pastel colored clothing for some reason, and this can only mean ONE thing: It’s Writer’s Conference Season!!!

Yup, something about springtime rolling around makes writers want to clutch paper cups of tepid coffee and sticky danishes wrapped in napkins and scurry for seating at an assortment of workshops and panels.  The appeal is clear: you get to see that, damn, you really aren’t the only nut who has been squirreled away for months on end lost in your head making up evil plots for a novel. And you also get to see that, hot damn!, there are, in fact, editors and agents out there who want to see what you’ve created.

It’s inspiring and seeing all the excitement can really get your creative sap flowing. If you do it right, you will emerge from your conference more focused, full of inspiration, and with a notebook full of tips and ideas. That’s all great!

But if you do it wrong, you’ll emerge feeling disappointed or down on yourself. Blah. Not cool.

I’ve been to a ton of writer’s conferences over the years as both a new writer, an established author, a presenter, and as an agent taking pitches. I well remember being unsure and nervous at my first few conferences, plus I’ve seen my share of stuff.  So in today’s Agent Monday post, I thought I’d give you two things to keep in mind as you visit your first (or fortieth) writer’s conference.

KEEP THOSE EXPECTATIONS REALISTIC!

THE BAD: You come sure your dream agent is at that conference. Your purpose is clear. You are going to bee-line it for that agent, you are going to wow that agent, and by the end of the conference, that agent will be in the bag. THAT is why you are going to this conference.

Yikes! First of all, the term “dream agent” is a little messed up, don’t you think? I hear that bandied about a ton by writers, but really? An agent is a business partner, not the love of your life  And a dream agent?  Hm. The only legitimate use of that term is when you have been working with your agent for a length of time and they actually meet and exceed your expectations.

But anyway, you see where I’m going with this. If you are setting an impossible goal for yourself, chances are you will be disappointed. I have seen authors come into conferences, hell-bent on success. They can be a little scary. Especially when things don’t go exactly as planned (and, really, what does?).

THE GOOD: Expect to hear agents and editors speak, and to take a ton of notes and to get closer to your goal of publication.

That’s a realistic goal, right? The more you learn, the more professional you’ll be (making both you and your manuscript more attractive to folks who are looking to work with you).  You’ll gain insight into what really interests a particular agent or editor – things that will truly help you target submissions and flavor your queries.

So try to sign up for a pitch session with an agent you are interested in, but understand that it might not work out. Still, know that what you may learn about that agent can help you to sharpen your query to that person after the conference. Did she say something in her talk that resonated with you? Then mention that in the query. I respect when writers do their homework and aren’t just sending me any old manuscript just because they found my email address.

DON’T BE ALL ME ME ME!

THE BAD: You go to the conference and tell people stuff about you, your book, your writing…  At panel talks, you raise your hand over and over and over again, not really to ask questions, but to mainly stand up and have the floor and interject you, your book, your writing.  At the end of the conference, you come home feeling a bit smug. Now everyone there knows all about you and your book!

But guess what? If you come out of a conference with no notes, with no new acquaintances, with no new knowledge, then you’ve done it all wrong.

THE GOOD: You attend the conference eager to learn. You take time to meet fellow writers and ask them what they write and about where they are in the journey, and you learn a ton from them! You share helpful stuff with them.  At panels and workshops you listen, take notes, and, yes, raise your hand if you have a legitimate question.  You go home knowing more, with new connections.

And guess what? Plenty of people asked you about your writing without you needing to pull out a bullhorn.

If you keep these two things in mind, hopefully your conference experiences will be ALL GOOD!

My upcoming conference appearances can be found here.  And if you need help working on your query letter and your verbal pitch, I’m offering a QUERY AND PITCH CLINIC through The Word Studio in Chestnut Hill, PA in April. Registration is very limited (to 8 people) for this 2-day workshop, so you know you’ll get plenty of one on one advice from me.  Info about this workshop can be found by clicking here.

*Marie is an Associate Agent at the Jennifer De Chiara Literary Agency in New York City.  To keep up with all her posts, subscribe to her site by clicking on the “Subscribe to Marie’s site here” link located on her page on the upper left margin.

Agent Monday: Know Your Genre

As both a writer and an Associate Literary Agent, I completely get it.  As a writer you have an idea, you fall in love with that idea, and you obsess over that idea as you write and write and write until that idea is a book, and as perfect as it can be. Then you approach an agent at a pitch session. Suddenly they are asking you how long is it (in word count, not pages)? What genre is it? What is it similar to? Who is the readership for this novel? Um, huh?  You know your characters and your plot, but what agents are trying to find out is: Do you know your genre? And where does your book belong in the marketplace?

At many pitch sessions I’ve attended as an agent at various conferences, I’ve found myself trying to pin an author down on her book’s genre. And I’ve gotten blank stares, blinking eyes, sometimes downright terror in response. Folks, I’m not trying to put you on the spot when I ask you stuff about your genre. Instead, I’m trying to position this book and see if it fits with a certain readership.

If you’ve done your writerly job beyond the writing part, then you’ll know what other books in your genre look like, what your competition and audience is, and you’ll already know you’ve created something just right for those readers.  I’m actually pretty amazed at how few writers take this extra step. Ideally, you as the writer should have this market info in your brain right as you begin to develop your novel.

I’ve seen novels that are far too short or far too long for their genre. I’ve seen subject matter that was inappropriate for a middle grade reader, characters that are too young for a YA novel, books that are copying what is already on the shelf.  All these really hurt your chances of getting your novel to print. Sure, you can argue that artists break rules and that there are exceptions all over the place, but if you don’t even know what the rules are and don’t have a solid reason for breaking them, then you are surely shooting yourself in the literary foot. Just sayin’.

So you’ve got to read in your genre, not only as a fan, but as a writer doing market research. Figure out where your book would really sit on a bookstore shelf and see how it compares to the other books beside it on that shelf.  If you can tell me what it has in common with those popular titles, plus what it brings to the marketplace that is new, then you are going to raise my interest level. And don’t use books from 50 years ago, use new stuff please. Sure, you can say “in the gothic style of Poe,” but also show some savvy about today’s market by referencing today’s books too.

Sometimes I get writers who say “there has been nothing like this ever before! It’s a brand new genre!” As my buddy, author Jonathan Maberry likes to point out in his informative talks to writers, last we looked, there is no “Brand New Genre” shelf at the local bookstore. That’s not a selling point.  But if you were to say something like, “This book will appeal to readers of Anne Tyler who are also looking for a dash of fantasy…” Well, then maybe I’ve got the beginnings of a pitch to an editor.

When I pitch projects to editors, they too are trying to figure out where a book will fit on their list as well as on bookstore shelves. It is the business end of writing, after all.

So I encourage writers to do a bit of homework while they are shaping their novels. And again when they begin their querying process, so they can refine their book description and pinpoint their genre and pitch. Because after all that hard work, you do want to sell.

*Agent Monday is a weekly post. To catch all of these, subscribe to this blog by clicking on the “Subscribe to Marie’s Site Here” in the upper left column.

Agent Monday: Starting your Pitch

If you are on the hunt for a literary agent, then you are making your pitch, whether face to face at a conference, or in a query letter.  Sure, the “live pitch” and the pitch within a query are different in some ways, but they both have the same intentions: to pique the interest of an agent. One thing you don’t want to do is to confuse the agent, or leave her with fundamental questions that will distract her from hearing your story’s plot.

In a live pitch, one of the most disorienting things for me as an agent is when the writer does not tell me the genre of the book right away. While the writer launches into his story and characters, I find myself trying to figure out what, exactly, I’m listening to.  Picture a thought bubble over my head filled with the following: “Wait, is this a memoir? No, it must be fiction. But she mentioned a school-aged character. So is it for children? Can’t be, the material is too mature.  Wait, the writer just said, ‘the ghost of his memory haunts her.’ Is this a paranormal???”

You see what I’m talking about here?  That’s why, when you do a verbal pitch, it’s so helpful if you start out with something like this: “I’d like to tell you about DAY’S END, my completed middle grade fantasy. When 12-year-old Sonia discovers…” Etc.

See what’s going on with this? You’ve already conjured a book title in my mind (makes this feel like a real book, right?).  You’ve told me it’s completed, so I know you are serious about submitting it (at conferences, sometimes manuscripts aren’t completed yet…if so, then just omit this). You’ve pointed me in the direction of the genre you are targeting, so that everything you say after that will fit into that slot in my brain.  And by giving the character’s age, you’ve shown me that you are on the right track for this age group (something that is critical for the children’s market).  Boom!  Now I’m ready to listen and my thought bubble will read something like this: “Cool! What’s it about?”

Written queries are a bit different in that you can start off with a little teaser if you want, and I can skim down to see what the genre is, etc.  But make no mistake, I will skim down to find this info.  So why not forego the dramatic question, or leading off with the descriptive paragraph, and get right to the point?

Say: I’d like to interest you in my completed YA urban fantasy THE CRUSHING POINT (76,000 words).

Then you can add in your teaser line if you want…but it’s not needed, of course.  By a teaser line, I mean something like: What would you do if your mentally ill brother held the answer to a deadly disease, but you were the only one who believed him? (Then you can launch into your plot description.) For 17-year-old Kayle Sparks, it’s a race to the death as… (Or something like that.)

Some writers put this genre, etc. info at the very bottom of their query. Yup, that weakens my read of it because I’m forced to go back to the top of the query and reconsider. You may have lost my interest if I’ve already decided, “Oh, this is a unique approach to women’s fiction,” only for me to discover it’s a YA and the main character is only 15. Hm.

Using a simple genre-positioning line as close to the top of your query letter as you can, points me to consider everything else that follows it within the proper context.  No reconsidering required.

Notice how I added in the word count in that initial line? Sure, you can do that in a verbal pitch, but you MUST do it in a written query.  The agent needs to know that you are within the range of reasonable length for your genre, and where your idea slots within the market. Hey, I’ve got to sell this manuscript, so I have to get this info, right?  I also know your book is complete (never query for a work of fiction unless it is done…but it’s reassuring for me to hear that it is), I know the title is intriguing, and I know that this novel is in a genre that demands a certain edge and gritty paranormal elements.  The main protagonist is also within the correct YA age range.  Okay, cool. Now I’m ready to read the rest of your query.

Setting up your pitch in a simple and direct manner, will help the agent focus on your story idea.  Now you can share your plot and hopefully the agent’s thought bubble will look like this: “Wow! I’ve got to read this one!!!”

Happy pitching!

*Agent Monday is a weekly post. To catch all of these, subscribe to this blog by clicking on the “Subscribe to Marie’s Site Here” in the upper left column.